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Why Longines, Blancpain and other luxury brands recreate vintage watches loved by celebrities

STORYSweat W
Charlie Chaplin’s Rolex Oyster, made in about 1945, attracted huge interest when it was sold at auction in 2013 for US$51,250.
Charlie Chaplin’s Rolex Oyster, made in about 1945, attracted huge interest when it was sold at auction in 2013 for US$51,250.
Timepieces

The record US$17.75 million paid for Paul Newman’s Rolex Daytona and US$51,250 for Charlie Chaplin’s timepiece highlight demand for classic styles of yesteryear

 

The design of a wristwatch often carries with it distinct characters and styles of the time, but, more importantly, the zeitgeist of the era in which it is made.

Timepieces once belonging to historical figures, celebrities and prominent families are regarded as not only stylish accessories, but also cultural artefacts.

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