The Egg tells all: how did he end the Kardashian-Jenner’s reign on Instagram?
The simplicity of Eugene’s nude is a stark departure from the contoured, lip-lined selfies that define the Kardashian era, writes Enrique Menendez
The Egg asks us to meet at the SIXTY LES hotel in New York. “You can call me Eugene,” Egg says in a welcoming but assertive voice, perched on a plush pink chair. We were forewarned by the Egg’s management to only ever approach the talent slowly, as sudden movements startle them. When face-to-face, it quickly becomes clear that like many celebrities, the Egg is exactly like us but also not at all.
Earlier this month, Eugene the Egg set out to beat Kylie Jenner’s score for most-liked photo on Instagram. In just nine days, the Egg’s nude portrait topped the record that took the Kardashian-Jenner clan a decade of swindling – and birthing children – to set. The Egg’s Instagram post holds a cool 50 million likes.