Daybreak approaches: Louis Vuitton to hit high notes with new haute perfume, Le Jour se Lève
French fashion house will unveil fragrance, created by its master perfumer, Jacques Cavallier-Belletrud, at selected stores worldwide from March 15
French fashion house Louis Vuitton relaunched its fragrance offerings in 2016 by releasing seven different perfumes at the same time.
These intensely feminine fragrances, featuring stunning floral notes, traced a journey of emotions.
Now it plans to unveil a new perfume, Le Jour se Lève, or “Daybreak” in French, in March.
All eight fragrances have been created by master perfumer, Jacques Cavallier-Belletrud.
Cavallier-Belletrud was also the mastermind behind iconic fragrances such as Issey Miyake’s L’Eau d’Issey, Yves Saint Laurent’s Opium pour Homme and Giorgio Armani’s Acqua di Gio pour Homme.
He says the new Louis Vuitton perfume was inspired by the freshness of daybreak and the first morning rays of the sun.
The fragrance is based on four key ingredients, all with different facets – Sicilian mandarin from the coast of Calabria, French cassis from Burgundy, jasmine sambac from China, and incense from Somalia.
Cavallier-Belletrud says Le Jour se Lève was crafted at Les Fontaines Parfumées,(“The Scented Fountains)”, at the historic estate dedicated to fragrances in the world’s perfume capital, Grasse, on the French Riviera, which was recently acquired by Louis Vuitton.