See now, buy now: Burberry launches collections which will be immediately available for consumers after its show

Burberry has always been a pioneer in digital innovation. Being the first to live-stream its fashion shows in 2009, the British luxury brand will again change the norms of Fashion Week by showing its first straight-to-consumer collection in London on September 19. Both womenswear and menswear collections will be presented together for the first time, and the collections will be immediately available for purchase globally after the show.

Burberry is also collaborating with The New Craftsmen - an organisation that promotes Britain's finest craft makers - on the show and an exhibition.