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Style Edit: The Longines Master Collection gets a 2026 redesign and a new monopusher chronograph

STORYSCMP Style Reporter
Longines’ ambassadors of elegance (from left), Jennifer Lawrence, Kate Winslet, Henry Cavill, Zhao Liying, Eddie Peng and Yosh Yu (Yu Shi). Photo: Handout
Longines’ ambassadors of elegance (from left), Jennifer Lawrence, Kate Winslet, Henry Cavill, Zhao Liying, Eddie Peng and Yosh Yu (Yu Shi). Photo: Handout
Style Edit

The line’s star-studded campaign features the watchmaker’s ambassadors of elegance, including Jennifer Lawrence, Henry Cavill and Kate Winslet

Since it was introduced in 2005, the Longines Master Collection has consistently embodied a particularly smart and dressy interpretation of the watchmaker’s trademark aesthetic. Now, for 2026, the collection has been completely redesigned – and its new retro look has made it even more handsome than ever. With the introduction of new models, including the first monopusher chronograph in the collection, this dramatic reinvention is being supported with a campaign that shines appropriately brightly with celebrity wattage, bringing together six of the brand’s ambassadors of elegance.
Longines ambassador of elegance Kate Winslet stars in the Home of Elegance campaign. Photo: Handout
Longines ambassador of elegance Kate Winslet stars in the Home of Elegance campaign. Photo: Handout

The Master Collection is a tribute to Longines’ storied history, drawing on and honouring design codes from the manufacture’s nearly two centuries of watchmaking. The development of the collection over the past two decades has been marked by a growing array of complications – and that continues today with the new Chrono Monopusher.

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