Style Edit: The women driving watchmaker Richard Mille’s development

This perspective is reflected most clearly in the women steering the brand’s direction today. As brand and partnerships director, Amanda Mille oversees relationships with clients, partners and ambassadors worldwide, shaping how Richard Mille is experienced beyond the watches themselves. Her recent return to the brand’s headquarters follows four years in Dubai, where she led the Privilege Department dedicated to female clients – an experience that sharpened the brand’s understanding of how women collect, commission and engage with high horology. Mille’s role sits at the intersection of strategy and sensibility, balancing exclusivity with genuine connection.

On the creative side, Cécile Guenat brings a distinctly multidisciplinary approach. Trained first as a jeweller before studying product design at Geneva’s HEAD (Haute École d’Art et de Design Genève), Guenat joined Richard Mille’s women’s project in 2015 at a pivotal moment. Since then, she has been responsible for some of the brand’s most expressive and technically ambitious creations, from the RM 71-01 Tourbillon Talisman to the playful yet complex Bonbon collection. Her work expands the visual and emotional language of the brand without diluting its technical core.

Beyond the manufacture, Richard Mille’s initiatives continue this philosophy in action. Its long-standing support of the Rallye des Princesses – an all-female, time-speed-distance rally held annually in France – celebrates endurance, focus and precision: values that mirror the brand’s own. The Famous Project, an elite female sailing team pursuing the Jules Verne Trophy, similarly places women at the centre of high-performance environments, where resilience and teamwork are key.

The maison’s watches reinforce this intent. The RM 07-01, powered by the in-house CRMA2 calibre with a variable-geometry rotor, is engineered to adapt to the wearer’s activity while offering a wide range of material and gem-setting possibilities. The RM 037 introduced a patented crown mechanism designed to enhance durability and comfort, alongside a movement developed with the same integrated approach used in motorsport engineering. More recent models, such as the RM 07-04 Automatic Winding Sport, continue this trajectory – mechanically serious, visually confident and designed with women in mind.

“Women have always been interested in watchmaking, but what’s changed is that, in the last 10 years, women have shown themselves to be increasingly attracted to mechanical timepieces,” explains maison founder Richard Mille. “It has been up to the watchmaker to adapt and offer something new.”

Rather than redefining women’s watches through applying labels or making statements, the Richard Mille brand does so through structure, leadership and long-term commitment. And through that consistency, its perspective feels quietly assured.