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Watches

Style Edit: The women driving watchmaker Richard Mille’s development

STORYSCMP Style Reporter
Amanda Mille (left) and Cécile Guenat are at the forefront of Richard Mille’s push to meet women’s increasing demand for mechanical watches. Photo: Handout
Amanda Mille (left) and Cécile Guenat are at the forefront of Richard Mille’s push to meet women’s increasing demand for mechanical watches. Photo: Handout
Style Edit

The RM 037, RM 07-01 and the RM 07-04 Automatic Sport show the maison’s intent to meet women’s wishes for mechanically sophisticated timepieces

Richard Mille has built its reputation on precision, performance and a willingness to challenge convention. Less discussed, but equally integral, is the role women play at the brand – both in leadership, and when it comes to shaping how its watches are conceived, engineered and worn. Rather than treating women as a separate audience, the maison has long approached its female clients as collaborators and decision-makers with a clear point of view on contemporary watchmaking.
One of Richard Mille’s contemporary sports watches for women, the RM 07-04. Photo: Handout
One of Richard Mille’s contemporary sports watches for women, the RM 07-04. Photo: Handout

This perspective is reflected most clearly in the women steering the brand’s direction today. As brand and partnerships director, Amanda Mille oversees relationships with clients, partners and ambassadors worldwide, shaping how Richard Mille is experienced beyond the watches themselves. Her recent return to the brand’s headquarters follows four years in Dubai, where she led the Privilege Department dedicated to female clients – an experience that sharpened the brand’s understanding of how women collect, commission and engage with high horology. Mille’s role sits at the intersection of strategy and sensibility, balancing exclusivity with genuine connection.

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