The evolution of the watch strap, from Tudor and Grand Seiko, to Jaeger‑LeCoultre and Zenith

Watch straps have evolved far beyond traditional leather bands, with today’s hi-tech models designed to be stylish, comfortable and easily interchangeable
Watch straps are as much about function as they are about form. They are an integral part of a watch’s construction and wear, and can also transform a design’s aesthetic through their build, texture and fit.
The strap has always been crucial in the development of the wristwatch: its development is the reason why pocket watches and their chains are almost never seen in the wild any more.
They are an integral part of the experience of wearing a watch, transforming a design’s aesthetic through its build, texture and fit. The modern wristwatch was inspired by ladies’ jewellery bracelets, emerging during World War I when soldiers needed to check the time quicker than was possible with a pocket watch.