Style Edit: Swatch’s new No Rules collection embodies a fun, rebellious energy with bold designs, provocative slogans and an extreme sports vibe that defy Swiss watchmaking norms

Jul 18 , 2025

Swatch goes rebellious with the No Rules collection – five new designs featuring provocative slogans, each an edgy expression of rebellious energy. Photo: Handout

Wear your defiant heart on your wrist with this new collection of bright, fun watches bearing punk-inspired graffiti like ‘Time is Not Money’ and ‘Interdiction Not Allowed’

Swatch has broken the rules of Swiss watchmaking since day one in 1983, and five new designs for summer spell out this mantra in extremely bold type. The writing is on the provocative watch faces of these No Rules models, each an edgy expression of rebellious energy. Statements such as “Do Whatever the … You Want” and “Time is Not Money” will resonate with anti-authoritarians wanting to air their defiance on their sleeve.

Every 14 days, the word in the dial window of the watch changes. Photo: Handout

The former is splashed in irregular green, black and white letters, cut-and-paste fashion, across the oversized 47mm dial of Lash Out, the largest of the quintet. It reflects an attitude that can be read as mad at the world or tongue-in-cheek – over 14 days a different word or expletive pops up on a dial window to complete the bold declaration.

The Broken Rules model proclaims “Rules Do Not Apply”, while Blank Check declares “Time is Not Money”. Photo: Handout

Befitting the brand’s early affinity with BMX and skateboarding, this is a racy model with an extreme sports vibe. The black bezel is notched with white hour markers, and the strap is emblazoned with a chequered flag pattern, and a green and white track etched with hot pink.

Neon colours are the hallmarks of these new arrivals, and when they dress the watch hands, time glows in the dark. Like the words they carry, the lightweight Bioceramic cases – a Swatch innovation – bio-sourced glass covers, and soft silicone straps have a contemporary relevance.

If you’re a rebel in a tie, let your watch supply the punk element for you. Photo: Handout

The Blank Check watch, which proclaims “Time is Not Money” in graffiti art, is deliciously ironic since it is embedded with Swatchpay tap-and-go technology. The contactless symbol dazzles in pink on the loop of a black strap laced with plaid and torn paper imagery. A yellow lightning-bolt-shaped hour hand and a dollar sign flash across the dial.

The same colour accents disrupt the Distort Mode model, with hot pink criss-crossing a yellow and black dotted strap. Its slogan is a call to arms for freedom of thought and action – “Interdiction Not Allowed”.

The Distort model in bold black, yellow and neon pink. Photo: Handout

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