Style Edit: Swatch’s new No Rules collection embodies a fun, rebellious energy with bold designs, provocative slogans and an extreme sports vibe that defy Swiss watchmaking norms

Jul 18, 2025

Swatch goes rebellious with the No Rules collection – five new designs featuring provocative slogans, each an edgy expression of rebellious energy. Photo: Handout

Wear your defiant heart on your wrist with this new collection of bright, fun watches bearing punk-inspired graffiti like ‘Time is Not Money’ and ‘Interdiction Not Allowed’

Swatch has broken the rules of Swiss watchmaking since day one in 1983, and five new designs for summer spell out this mantra in extremely bold type. The writing is on the provocative watch faces of these No Rules models, each an edgy expression of rebellious energy. Statements such as “Do Whatever the … You Want” and “Time is Not Money” will resonate with anti-authoritarians wanting to air their defiance on their sleeve.

Every 14 days, the word in the dial window of the watch changes. Photo: Handout

The former is splashed in irregular green, black and white letters, cut-and-paste fashion, across the oversized 47mm dial of Lash Out, the largest of the quintet. It reflects an attitude that can be read as mad at the world or tongue-in-cheek – over 14 days a different word or expletive pops up on a dial window to complete the bold declaration.