Taylor Swift’s luxury watch era: her collection includes a Rolex gifted by Travis Kelce, a diamond-encrusted Cartier, a Louis Vuitton Tambour … and the vintage timepiece worn to the Grammys

Apr 4 , 2025

Taylor Swift, vintage Concord on a choker, at last year’s Grammy Awards. Photo: Los Angeles Times/TNS

Tay Tay’s style has evolved and she’s now embracing luxury timepieces – it’s a passion reportedly influenced by her boyfriend, who is also a known watch enthusiast

It’s official: Taylor Swift has entered her luxury watch era.

The powerhouse performer has dominated the zeitgeist in the last two years, propelled by her record-breaking Eras Tour. Combined with the release of her latest album, The Tortured Poets Department, Swift’s net worth has soared past the 10-figure mark, reportedly reaching about US$1.6 billion, says Forbes.

Taylor Swift, a long-time style icon, arrives at the 2024 Golden Globe Awards in Beverly Hills, Los Angeles. Photo: Getty Images/TNS

What better time, then, for her to jump into the world of opulent watches? While Swift has long been a style icon – her blonde fringe, red lips and signature winged eyeliner are instantly recognisable – she’s historically steered clear of high-end timepieces.

According to stylist Sarah Chapelle, who has closely followed Swift’s developing image, this new focus on watches reflects a broader shift in the singer-songwriter’s approach to accessories.

Taylor Swift arriving to watch the Kansas City Chiefs play the Tampa Bay Buccaneers in Kansas City last November. Photo: USA Today/Reuters

“Over the last year, Taylor has elevated her jewellery game, experimenting with layering in categories like necklaces, earrings and bracelets. But one category that’s completely new to her? Watches,” Chapelle shared on Instagram.

And though she’s only beginning her journey into the realm of extravagant timepieces, the musician has already curated an enviable collection. Here’s a look at the high-end watches Taylor Swift has been sporting.

Panthère de Cartier

In December, Swift wore a decidedly smart-looking 14k yellow gold Panthère de Cartier to the New York birthday party of long-time friend and stylist Ashley Avignone, reported Page Six. Much like the sequin-smothered bodysuits she dazzles in onstage, Swift’s Cartier is similarly adorned, encrusted with 40 brilliant-cut diamonds that effortlessly catch the light.