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Jewellery

Style Edit: Bulgari’s new watches and B.zero1 jewellery – perfect for Valentine’s Day

STORYSCMP Style Reporter
The Bulgari B.zero1, inspired by the shape of Rome’s Colosseum, was originally created in 1999 and has seen many dazzling new iterations since. Photo: Handout
The Bulgari B.zero1, inspired by the shape of Rome’s Colosseum, was originally created in 1999 and has seen many dazzling new iterations since. Photo: Handout
Style Edit

The maison’s new creations approach romance in the joyous spirit of the 1950s and 60s, channelling the dolce vita era

For Bulgari, love has always been part of its visual language rather than just a seasonal sentiment. Long before Valentine’s Day became a time for gift-giving, the Roman maison was shaping ideas of romance through design, craftsmanship and a close relationship with cinema.

During Rome’s dolce vita years of the 1950s and 60s, as international film productions turned the city into “Hollywood on the Tiber”, Bulgari emerged as a quiet constant among the era’s cultural elite. Films such as Roman Holiday and La Dolce Vita cemented Rome’s allure, while Bulgari’s Via Condotti boutique became a discreet meeting point for actors, creatives and tastemakers.

Diamond-set waves bring a subtle shimmer to the iconic B.zero1, creating an aura that feels elevated yet effortless. Photo: Handout
Diamond-set waves bring a subtle shimmer to the iconic B.zero1, creating an aura that feels elevated yet effortless. Photo: Handout
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Elizabeth Taylor, Audrey Hepburn, Ingrid Bergman, Grace Kelly and Anita Ekberg were among those drawn to the maison’s distinctive jewellery – pieces that moved seamlessly between screen and real life. That legacy still shapes how Bulgari speaks about love today: in a bold, expressive and deeply personal way. Every piece is designed to mark a connection – romantic, self-directed or somewhere in between. For Valentine’s Day, the maison’s most iconic collections offer gifts that feel meaningful without trying too hard.

Bulgari B.zero1 rings are available in three types of gold, with or without diamonds. Photo: Handout
Bulgari B.zero1 rings are available in three types of gold, with or without diamonds. Photo: Handout
At the heart of it all is B.zero1, a collection created in 1999 to celebrate new beginnings. Its unmistakable spiral – an abstract nod to Rome’s Colosseum – has become a symbol of individuality and momentum. Rings in yellow, rose or white gold, with or without diamonds, are made for stacking, mixing and wearing your own way. The newest versions add diamond-set waves that hug the central spiral, bringing a subtle shimmer that feels elevated but effortless. It’s the kind of jewellery that says “this moment matters”, whether you’re celebrating love, growth or both.
The Bulgari Aluminium is ideal for those off-duty moments when you want to relax but still look cool. Photo: Handout
The Bulgari Aluminium is ideal for those off-duty moments when you want to relax but still look cool. Photo: Handout

For something with a cooler, more playful edge, the Bulgari Aluminium watch is an unexpected win. Since its 1998 debut, the collection has challenged traditional watchmaking with its mix of aluminium and rubber. The latest Aluminium Chronographs – now available in crisp white or sporty blue too – keep things light, durable and fashion-forward, with 41mm cases, 100m water resistance and bold logo bezels. Think of it as the watch equivalent of the ideal off-duty look.

The Bulgari B.zero1 line evokes individuality and momentum. Photo: Handout
The Bulgari B.zero1 line evokes individuality and momentum. Photo: Handout

If classic glamour is more your vibe, the Bulgari Bulgari watch delivers Roman heritage with polish. Its double-logo yellow gold bezel, inspired by ancient coins, frames a luminous white mother-of-pearl mosaic dial set with diamond indexes. Equal parts jewellery and timepiece, it is understated luxury done right.

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