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Into the blue: why brands from Dior to Chaumet and Giorgio B are falling for tanzanite, a gemstone from the hills of Mount Kilimanjaro first made famous by Tiffany & Co. in the 60s
STORYFrancesca Fearon

Sourced exclusively from a small region of Tanzania, these deep blue stones aren’t just a savvy alternative to sapphire, but are inspiring designers to create unique high jewellery
A precious, deep blue gemstone is increasingly captivating jewellery designers. Tanzanite was first discovered in 1967 by Maasai herders in Tanzania’s Merelani Hills near Mount Kilimanjaro and is still the world’s only known source, meaning the stone remains very rare.
Tanzanite was given its name by Tiffany & Co. – the first jeweller to market it – and the brand commanded a monopoly on the stone until the 1980s. Now, this vivid, blue-violet hued gem is animating collections from Dior to Chaumet, Pomellato to Mouawad, and even those of avant-garde creators Hemmerle and Giorgio B.

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