Style Edit: How Bulgari reimagined its timeless Tubogas design for the modern era
The legacy design’s interlocking strips of gold, without any soldering, was a bold departure from the norm when it was launched in the 1940s
Some designs are too iconic to stay in the past. Instead, they are revisited, reimagined and eventually, reborn for the modern era.
That’s exactly what Bulgari has done with its new Tubogas collection. First introduced by the Italian luxury brand in the 1940s, the Tubogas design made waves with its innovative technique – interlocking strips of gold that were not soldered, creating a flexible, fluid shape that seemed to drape itself over the wearer’s body.
It was a bold move at the time, breaking away from the art deco and platinum trends of haute joaillerie, and blending industrial design with sophisticated craftsmanship in yellow gold.
Now, Bulgari has breathed fresh life into this enduring classic. Featuring everything from jewel-adorned chokers and bracelets to rings, watches and necklaces, the brand’s new collection is instantly recognisable as part of the Tubogas family, yet infused with fresh energy that takes it to new heights.
As a foundational piece of the collection, an understated gold necklace combines a delicate chain with a central Tubogas element. The 18k gold glows warmly, with smooth, fluid lines that make a statement without trying too hard. It’s the ideal piece for someone who loves luxury but prefers a more understated style.
For those seeking something a bit more daring, the collection also features a form-fitting choker that puts the focus on Tubogas’ signature rounded counters and raised edges. This classic choker is available in two styles: an all-gold version and a diamond-studded option that subtly embeds the gems within the coils for a touch of sparkle that won’t overpower the simplicity of its design.
