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Luxury

How to rock billionaire style from the Sun Valley conference: ‘stealth wealth’ fashion popularised by HBO’s Succession was worn by the business elite, from Warren Buffett to Warner Bros’ boss

STORYBusiness Insider
Bom Kim (centre), founder and CEO of Coupang, walks with investor Stan Druckenmiller and member of the Federal Reserve Board of Governors Kevin Warsh at the Allen & Company Sun Valley Conference on July 13, in Sun Valley, Idaho. Photo: AFP
Bom Kim (centre), founder and CEO of Coupang, walks with investor Stan Druckenmiller and member of the Federal Reserve Board of Governors Kevin Warsh at the Allen & Company Sun Valley Conference on July 13, in Sun Valley, Idaho. Photo: AFP
Celebrity style

  • Every July, some of the world’s most wealthy and powerful figures from the media, finance, technology and political spheres converge at the Sun Valley Resort for an exclusive week-long conference
  • The attendees wore ‘quiet luxury’ fashion popularised by HBO’s Succession, nailing the billionaire style that features muted tones, casual wear, subtle branding, vests – and quarter-zip jumpers

Sun Valley, Idaho, is an unlikely spot for a catwalk. But that’s exactly what the paths around town became as billionaire and CEO guests strolled and biked between conference sessions at this year’s Allen & Co. event.

Mike Speiser, managing partner at Sutter Hill Ventures, and Ellen Speiser were seen at the Allen & Company Sun Valley Conference in Idaho, US, on July 14. Photo: AFP
Mike Speiser, managing partner at Sutter Hill Ventures, and Ellen Speiser were seen at the Allen & Company Sun Valley Conference in Idaho, US, on July 14. Photo: AFP
The fashion choices of the business elite seemed to evoke the luxury style seen on the hit HBO TV show Succession, with a focus on muted tones and casual wear.
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Many attendees stayed committed to the colour and texture choices long favoured by tech and finance titans. Read: plenty of shades of blue shirts and outer layers were on display, as were vest-centred looks.

Jesse Itzler (left), co-founder of Marquis Jet, Sara Blakely and Paul Salem walk together wearing casual looks. Photo: AFP
Jesse Itzler (left), co-founder of Marquis Jet, Sara Blakely and Paul Salem walk together wearing casual looks. Photo: AFP

Here’s what the “who’s who in the business world” wore at the Sun Valley conference this week. After all, it’s not called “summer camp for billionaires” for nothing.

Billionaire fashion straight out of Succession

Bing Gordon, CEO for Kleiner Perkins, and his wife Debra Gordon talk to the media as they walk to a morning session at the Allen & Company Sun Valley Conference in Idaho, US, on July 12. Photo: AFP
Bing Gordon, CEO for Kleiner Perkins, and his wife Debra Gordon talk to the media as they walk to a morning session at the Allen & Company Sun Valley Conference in Idaho, US, on July 12. Photo: AFP
Many guests were espousing the so-called “quiet luxury” trend favoured by the Roy family: neutrals, simple silhouettes and subtle branding.

Here, Bing Gordon, CEO for venture capital firm Kleiner Perkins, wore a classic navy blazer while his wife Debra Gordon donned an equally understated look.

Neutrals, neutrals, neutrals