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Luxury

How luxury watch brands work with jewel artisans: from Queen Elizabeth’s pearl bracelet Patek Philippe timepiece to Serena Williams’ diamond Audemars Piguet watch and Cartier’s Panthère Crash

STORYGloria Fung
Graff’s Diamond Hallucination watch is a flamboyant timepiece that doubles as jewellery for women. Photo: Graff
Graff’s Diamond Hallucination watch is a flamboyant timepiece that doubles as jewellery for women. Photo: Graff
XXIV 2022

  • Women have long worn watches but whereas in the past they were artfully hidden by necessity, today you can flaunt the dial as well as the ornament – especially with a sprinkle of diamonds
  • Some notable timepieces that doubled as jewellery include Cartier’s bedazzling Panthère, Chaumet’s swivelling Souveraine and Van Cleef & Arpels’ secretive Cadenas

There’s something inherently masculine about watches. Perhaps it’s the precision engineering that goes into them or maybe it’s simply the obsession with performance.

Starting centuries back though, watchmakers sought to soften this effect, beautifying their creations with feminine touches, transforming timepieces into coveted jewellery, all in the name of masking the stigma of the once unladylike act of wearing a watch.

Today, timepieces doubling as jewellery remain an important segment in the industry. Watchmakers and jewel artisans come together to create sensational designs that transcend the limitations of their respective crafts.

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