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Luxury

Why watches and pop art are a match made in luxury heaven: LeBron James and Serena Williams own Marvel-inspired Audemars Piguets, Omega has the Snoopy Moonwatch and Patek Philippe worked with Disney

STORYGloria Fung
Luxury watchmaking is going beyond tradition, drawing inspiration from pop culture and collaborating with artists for their unique timepieces, such as Hublot’s  Classic Fusion Takashi Murakami Sapphire Rainbow. Photo: Hublot
Luxury watchmaking is going beyond tradition, drawing inspiration from pop culture and collaborating with artists for their unique timepieces, such as Hublot’s Classic Fusion Takashi Murakami Sapphire Rainbow. Photo: Hublot
XXIV 2022

  • Maisons like Hublot and Patek Philippe are looking beyond the confines of their craft for inspiration, from contemporary art to pop culture, collaborating with artists like Romero Britto and Takashi Murakami
  • Omega and Snoopy both have a Nasa connection, hence the Snoopy Moonwatch; while Swiss designer Gerald Genta pioneered Audemars Piguet’s Black Panther timepiece

Watches are pieces of art in themselves, albeit in miniature form. While there are similarities between classical artistic crafts and watchmaking, ranging from gold sculpting and engraving to miniature painting, it does not end there.

Although steeped in tradition and expertise developed over centuries, watchmakers are not afraid of drawing inspiration from contemporary references. Watch dials sporting contemporary art and pop culture offer a unique juxtaposition of tradition and the pushing of boundaries.

Comic books, pop art, graffiti, calligraphy and even tattoos have found their way onto the dials of some luxury timepieces. It would be impossible to appreciate the cross-pollination of these crafts without referencing one of the most recognisable pop-art-inspired watches.
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