How Senreve founder Coral Chung pioneered the convertible Maestra Bag beloved by celebrities like Priyanka Chopra and Greta Gerwig, and why ‘practice makes progress’ – not perfect
- A-listers like Priyanka Chopra and Greta Gerwig are fans of the Italian handcrafted luxury bag company Senreve, founded by Chinese-born entrepreneur Coral Chung in 2015
- As well as opening new stores in Hong Kong, Singapore and China, the mother-of-two strives for work-life balance with hiking, baking and a weekly digital detox
A former strategy consultant and tech executive, Coral Chen Chung founded Italian-handcrafted luxury bag company Senreve in 2015. Famous for pioneering the Maestra Bag, a luxury convertible handbag and backpack, it’s a favourite brand with celebrities and has a waiting list of thousands for the Maestra.
“I started Senreve about five years ago when I got the idea that women shouldn’t have to compromise between functionality and luxury. In my own search for the perfect handbag, I felt that there wasn’t any brand or product that spoke to me, someone who’s multifaceted and constantly juggling my many different roles and responsibilities. So I decided to start Senreve to empower women who do it all with versatile, beautiful and luxurious products. And the rest is history,” says Chung.
