How entrepreneur Charlene Ree balances EternityX – her AI marketing platform that connects brands like LVMH and L’Oreal to Chinese consumers – with her Instagram influencer status
- She’s worked with LVMH, L’Oreal, Peninsula Hotels and P&G and her AI platform now has offices in Shanghai, Beijing and Guangzhou in China, and in Australia and Singapore
- She also sold digital media solutions agency Httpool, and her favourite watch is a vintage Audemars Piguet jewellery watch that her dad gifted her mum
Born in Taiwan, educated in New York and based in Hong Kong, Ree’s cross-cultural background has translated well online, where she connects global brands such as LVMH, L’Oreal, Peninsula Hotels and P&G to Chinese consumers by transforming more than 960 million data points into more than 1,000 unique audience profile categories using her company’s in-house algorithm.
Precise timing is important to Ree’s business: “Timing or moments are a key factor in people’s mood, this is one of the key factors of our platform data process,” she explains. “Every data has its own life cycle. Detecting what time the user logs into their social media account or are active online – what they browse, what they buy, who they follow, what they subscribe to, what they share – allows us to deliver the right message precisely at the right time.