STYLE Edit: Nicholas Tse Ting-fung and Mahershala Ali suit up in Ermenegildo Zegna and ask: #WhatMakesAMan

Many years ago, the late, great, British singer George Michael sang, “Sometimes the clothes do not make the man” – contradicting an age-old adage which might, too, have served as a fashion industry maxim.

As men – and women – around the globe grapple with the idea of what does, in fact, “make” a man, Italian menswear designer Ermenegildo Zegna is stepping into the fray by questioning the concept of masculinity itself with its new brand campaign, #WhatMakesAMan, which emphasises the inherent plurality of modern masculinity.