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Review / Saii Hotels & Resorts in Phuket proves that luxury and sustainability can work together to create compelling stays that are indulgent, restful, and good for the local environment and community

An aerial view of the pool and ocean at Saii Phi Phi Island Village. Photo: Photo Studio Samui
An aerial view of the pool and ocean at Saii Phi Phi Island Village. Photo: Photo Studio Samui

From the design and activities to food and wellness offerings, the 2 Saii Hotels & Resorts properties in Thailand showcase approachable luxury that’s deeply rooted in local tradition

When it comes to luxury travel right now, the prevailing attitude seems to indicate that more is more – sure, bigger is better, but have you also tried having state-of-the-art sound systems in your private suite, Michelin-starred chefs on every floor of your property, or perhaps a massive reflecting pool designed by a star architect in the heart of your lobby? (If not, best of luck to you.)

Call it an oversaturated market or just basic economics – whatever the case, many hotels now seem to compete for social media impressions rather than genuine impact – a metric that can’t be easily measured but stays with guests long after checkout.

A Two-Bedroom Oceanview Hillside Pool Villa at Saii Phi Phi Island Village. Photo: Photo Studio Samui
A Two-Bedroom Oceanview Hillside Pool Villa at Saii Phi Phi Island Village. Photo: Photo Studio Samui
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But one Thailand-based hospitality brand, Saii Hotels & Resorts, is aiming to buck that trend across several of Asia’s most popular beach destinations. With properties in Phuket, the Phi Phi Islands and even the Maldives, the recently relaunched brand focuses on delivering intimate yet unforgettable holiday experiences in some of the world’s most overrun tourist destinations.
Scenes from an island-hopping tour from Saii Phi Phi Island Village. Photo: Handout
Scenes from an island-hopping tour from Saii Phi Phi Island Village. Photo: Handout

As a first-time visitor to both Phuket and nearby Phi Phi, I have little idea of what to expect beyond the area’s reputation for attracting rowdy young party-goers. So imagine my surprise when I arrive at the sprawling Saii Laguna Phuket resort and there’s not a single British backpacker in sight. Situated far – but not too far – from Bangla Road and the beach clubs, I’m pleasantly surprised to find that same free-spirited approach to life you expect of Phuket is still pervasive around the resort, even if the typical clientele is absent.

An aerial view of the beach and buildings at Saii Laguna Phuket. Photo: Handout
An aerial view of the beach and buildings at Saii Laguna Phuket. Photo: Handout

The resort feels homely in a way that many newly opened facilities can only aspire to. Hundreds of guests and their families have come through and made cherished memories on this precious stretch of Bangtao Beach, lounging on daybeds inside the resort’s 200-plus rooms and suites, and taking pictures on the swings set up by the pool. This is the kind of storytelling you most often find in marketing brochures, but here you see reflected with your own eyes. At a time when generic luxury resorts are a dime a dozen, it’s refreshing to see a well-loved property standing the test of time with such a curated offering.

The relaunch party at Saii Laguna Phuket on June 28. Photo: Handout
The relaunch party at Saii Laguna Phuket on June 28. Photo: Handout

Recent renovations don’t betray the property’s identity, which remains firmly rooted in a sense of natural beauty. Here, sand and sea meet the silence and serenity of the rooms’ understated decor – never mind the white picket fences and shutter doors that remind me of summer homes in the Hamptons. But it’s the unfiltered backdrop provided by Phuket’s gorgeous beaches that really gives my suite a sense of luxury – who needs a white noise ASMR playlist when you have the sound of waves lulling you to sleep?

The interior of the Beach Access Suite at Saii Laguna Phuket. Photo: Photo Studio Samui
The interior of the Beach Access Suite at Saii Laguna Phuket. Photo: Photo Studio Samui
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