Inside the luxury coaches that Taylor Swift booked: Olivia Rodrigo, Drake, Doja Cat, Travis Scott and more stars ride with Dreamliner – so what do the multimillion-dollar buses look like inside?

Nov 21 , 2023

Ever wondered how your favourite pop stars get around while on tour in the US? Dreamliner Luxury Coaches has the answer. Photos: Handout

Taylor Swift’s Eras Tour would’ve required 15-20 buses from Dreamliner’s fleet of 190, although the star has been known to travel via private jet instead

‘We work with the big [guns] like the Beyoncés,’ says the Tennessee-based company’s CEO – and it’s no wonder, as its coaches include luxury hotel-calibre beds and even studios for recording on the go

Your favourite musicians probably all use a company you’ve probably never heard of: Dreamliner Luxury Coaches.

Going on tour involves more than just moving a musician from one city to the next. This is where Dreamliner comes in. The Nashville, Tennessee-based company is no typical bus operator like The Jet or Greyhound. Instead, its bread and butter is providing touring A-list musicians and their crew with luxury hotel rooms on wheels.

You’ll definitely recognise some of Dreamliner’s clients

Olivia Rodrigo, pictured at the 2023 MTV Video Music Awards, is just one of Dreamliner’s celebrity clients. Photo: Getty Images for MTV

The company’s CEO says Doja Cat, Travis Scott and Tool are currently on tour using Dreamliner’s buses.

The company’s genesis can be traced back to the height of the Covid-19 pandemic. In 2020, founder Rich Thomson bought 12 tour buses from an individual who needed to get out of a personal guarantee. Three years and the acquisition of two more coach operators later, the company now runs a fleet of 190 buses and flexes a list of celebrity clients like Drake, Olivia Rodrigo and SZA.

Dreamliner owned 12 tour buses in 2020 – now, it has 190

Dreamliner is more than your average long-haul bus ride operator

Country musicians – think the likes of Kenny Chesney and Chris Stapleton – rent these coaches annually, Jeremy Maul, Dreamliner’s CEO, says. He adds that he’s also helped with all of The Weeknd’s tours. According to Maul, even Taylor Swift’s team has sought support from Dreamliner, although the singer has been known to travel in her private jets instead.

Dreamliner’s CEO says its corporate clients have included the NBA, the NFL and even Michael Jordan.

The inside of a Dreamliner coach looks just like a cosy home that’s not on wheels, company renderings show

A rendering of what the bus’ interior could look like shows plush lounge seating, a TV and a small kitchen.