How Gen Z gave fountain pens a second act, from Montegrappa to Omas

In an era of touchscreens and ballpoints, the fountain pen – used by the likes of Winston Churchill and Sean Connery – is quietly booming thanks to journaling and Gen Z fans
“While the fountain pen is still a useful tool, how many people really need one? Almost nobody,” concedes Patrick Yandell, brand manager of Italian pen-maker Omas. “But the fountain pen represents something more than that – it speaks to the need for tactility, [a different kind of] creativity in a digital world. I’d hesitate to say using one is therapeutic, but that’s what it is. You really have to get someone to try a fountain pen to understand its effect.”
Unexpectedly, perhaps, more and more people are doing just that. Sure, Montegrappa, another Italian maker, will provide you with a fine rollerball. Yet half of its sales are now fountain pens. Indeed, the company has just added three more models to its online “configurator”, which allows users to design their own pen from millions of combinations.
