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Style Edit: BMW’s i7 flagship range of electric executive cars

STORYSCMP Style Reporter
The BMW i7 models are designed to offer comfort and performance as well as being a greener option for those looking for an executive-level car. Photo: Handout
The BMW i7 models are designed to offer comfort and performance as well as being a greener option for those looking for an executive-level car. Photo: Handout
Style Edit

The i7 models are the electric options in the flagship 7 Series, aimed at the sweet spot where refined aesthetics, peak performance and sustainable technology meet

For nearly half a century, BMW’s 7 Series has been not only the German automaker’s flagship model but also the agenda setter among luxury executive saloon cars the world over. With its clean lines, superior performance and host of luxurious features, it’s the high-end automobile that leads where others follow. In recent years, the same line-up of sought-after attributes has also been available in a future-facing package – the i7, a car that redefines the promise of all-electric motoring.
The BMW i7 models are the carmaker’s flagship electric executive cars. Photo: Handout
The BMW i7 models are the carmaker’s flagship electric executive cars. Photo: Handout

The i7 is an imposing beast on the road, one with a trademark aesthetic that combines heft and elegance in equal measure. And, as if the BMW i7 eDrive50 model weren’t action-packed enough, for an extra injection of dash, there’s the BMW i7 eDrive50 M Sport Edition, which adds extra-dynamic bumpers, side skirts and window surrounds; headliner in anthracite; leather steering wheels; high-gloss shadowline; the M Sport brake in dark blue metallic and a rear spoiler. Both have 20-inch alloy wheels. Owners can opt to amp up the visual impact even further with a two-tone paint job, available in eight different shades on the lower section of the bodywork and two above the shoulder line. The sense of aesthetic wonder extends to the i7’s dazzling external lighting, which includes crystal headlights lit by 22 LEDs, developed in collaboration with Swarovski (equipment is optionally available).

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