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3 male face cleansers and serums from Tom Ford, Dior Homme and Le Labo – made from avocado, liquorice and mango extracts – reviewed

STORYAlexander Esmail
Men’s skincare and grooming products are emerging as a growth sector in the beauty care market. Photo: Getty Images
Men’s skincare and grooming products are emerging as a growth sector in the beauty care market. Photo: Getty Images
Beauty

As more men embrace grooming products and reap the benefits of better skin, STYLE put 3 trending serums – that claim to elevate routine face cleanses and moisturising regimens – head-to-head

Recent cultural shifts have resulted in the growing acceptance of male grooming without undue stigmatisation. As a stark contrast to attitudes only a decade earlier, countless men are taking pride in the way they present themselves – starting with their complexion.

With more upscale pharmaceutical companies catering to the male market, men have been gradually warming to the idea of beautifying themselves. After field testing an array of serums, we whittled it down to three that claim to elevate routine face cleanses and moisturising regimens. While we recognise that skin types vary from person to person, the experiences I had were based upon my drier skin.

Ever the pioneer, designer Tom Ford was inspired by his own grooming and felt compelled to share his secrets. As one might suspect, his skincare brand comes in a muted taupe-grey packaging, which exudes a quiet sophistication much like the designer’s clothing line. The scentless range has a lighter viscosity compared to its female counterpart with a focus on calming the wearer’s skin while avoiding any unwanted shininess, therefore suitable for delicate follicles.

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