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Review / We review BTS World mobile game: K-pop ARMYs will love it; everyone else … not so much

STORYNatasha Pack
BTS have proved multi-platform pioneers by developing an interactive mobile game, where fans assume the role of the group’s manager.
BTS have proved multi-platform pioneers by developing an interactive mobile game, where fans assume the role of the group’s manager.
K-pop, Mandopop and other Asian pop

With a soundtrack featuring Charli XCX, Zara Larsson and Juice Wrld, does the K-pop boy band’s mobile video game represent the future for music stars worldwide?

My phone rings and without thinking, I pick up. The flawless faces of BTS pop up via video call, my shocked, post-shower self visible in the smaller screen in the corner. The members of the world’s biggest boy band continue to chat to me, while I scramble to put on some clothes, despite knowing this is all just a game.

BTS is already on the way to worldwide domination of our entire mediasphere, so it was no surprise when Big Hit Entertainment announced the launch of mobile game, BTS World, developed by Netmarble (CEO Bang Joon-hyuk is cousin to Big Hit founder and CEO Bang Si-hyuk).

Rolled out in more than 249 markets worldwide, the title hit number one in Apple’s App Store charts in 25 countries, after being released on June 26. Meanwhile the accompanying BTS World: Original Soundtrack topped Billboard’s World Albums chart, and saw the group team up with the likes of Charli XCX, Zara Larsson and Juice Wrld.

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