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Patti Sunio

The fashion world is up and buzzing as we speak, and we have the boys of BTS to blame, or to thank.
This year’s fashion season kicked off with major announcements of the band members’ official partnerships with the biggest brands, from French fashion house Dior to Italian maison Valentino.

It’s led fans – ARMYs and the fashion-inclined alike – to predict the likely next move of several other luxury labels, should they forge official partnerships with the remaining band members. It’s tough to guess, as BTS has rocked countless designer looks since forever (in case you didn’t know, the boys partnered with Louis Vuitton in 2021), and there are other factors to take note of, too, from brands currently on a low profile following some issues, to brands with existing partnerships with other Korean stars.
Here are some predictions based on what they wore in the past and ARMY speculations:
Confirmed: Jimin for Dior, Suga for Valentino

Fashion fans broke into a frenzy on January 16, when Dior made the official announcement of naming BTS’ Jimin, or Park Ji-min, 27, its global ambassador. Adding to the buzz was W Korea’s launch of the K-pop star as its cover star, clad in multiple Dior looks.

Jimin’s attendance at the Dior show in Paris Fashion Week drew crowds of fans – in a size unusual for fashion shows – who stood waiting for hours, hoping to get a glimpse of the idol as he arrived. Alongside bandmate J-Hope who sat by him at the front row, the new Dior global ambassador was seen with other #StarsinDior, including Naomi Campbell, David Beckham and Robert Pattinson, per The Washington Post.
Who is Bling Empire: New York’s Nam Laks?

The buzz hadn’t slowed down yet for BTS fans, but the following day, fashion newsrooms made headlines again – this time, with the announcement of Suga, whose real name is Min Yoon-gi, 29, as the new brand ambassador for Valentino. He also attended the Italian fashion house’s haute couture show in Paris, via Koreaboo.
Next in line: J-Hope for Louis Vuitton, Hermès?

J-Hope, or Jung Ho-seok, is the fashion king to watch. In Paris for the autumn/winter 2023-2024 presentations, the 28-year-old rapper was on a roll, gracing one show after another. His first appearance was at Louis Vuitton on January 19, then he joined Jimin at Dior the next day, and on the 21st, he was spotted at the ultra-exclusive Hermès show, per Allkpop.

Talk about being fashion’s most in-demand VIP. It’s no wonder fans are speculating that the rapper-songwriter might soon be signed with a luxury brand next.
RM for Bottega Veneta?

Kim Nam-joon, 28, known as BTS’ Rap Monster or RM, is rumoured to be fronting Italian luxury brand Bottega Veneta. According to Hypebeast, last December, RM performed songs from his Indigo solo album at the Dia Beacon museum in New York, wearing outfits from the brand that’s been known for its understated elegance.

A month before the performance at the museum, RM appeared on Rolling Stone magazine cover with Pharrell Williams where he also wore a full Bottega Venetta look. Per Allkpop, eagle-eyed fans have also spotted the brand’s top executives following the BTS leader on Instagram.
Inside Blackpink’s Jisoo’s enviable Dior handbag collection
V for Alexander McQueen, Miu Miu, Ralph Lauren?

Last October, 27-year-old Kim Tae-hyung, or V, became the first-ever BTS member to get a solo Vogue Korea cover, and per Allkpop, it was sponsored by Cartier and Ralph Lauren Purple Label. In one of the layouts, he was spotted wearing Miu Miu, which matches his experimental and creative style.

Another contender would be Alexander McQueen, also famed for its out-of-the-box repertoire, as seen in one of his Instagram posts.
Jungkook for Versace?

Jeon Jung-kook, or simply, Jungkook, as he’s fondly known, has worn dazzling Versace at two monumental events. Most recent was during his performance at the Fifa World Cup opening in Qatar, where he debuted his single “Dreamers”, via Allkpop. The 25-year-old’s fiery stage – and outfit – stole the show. Donatella Versace herself was charmed, posting Jungkook’s Versace look on Instagram.

In the past, the BTS maknae (youngest member) had also stunned in Versace in a teaser photo for the group’s album Butter in 2021. He donned the crystal-embellished double-breasted blazer from the brand, estimated to cost US$5,550, per Koreaboo.
How Christy Chung and daughter Yasmine Ross became an ‘It’ style duo
Jin for Thom Browne?

Kim Seok-jin or Jin, 30, BTS’s oldest member, began his military service last December, but fans aren’t leaving him out of the fashion conversation.
Post-military, Jin could front American luxury label Thom Browne, as he’s worn key pieces from the brand multiple times in the past, according to Kbizoom. He has also been spotted carrying the Samsung x Thom Browne flip phone.

As the band’s visual of the group, Jin can undeniably make any outfit look extra chic, which makes a lot of other brands likely contenders, too.
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Which luxury brands will sign the BTS boys next? After Jimin scored Dior and Suga signed Valentino, ARMY fans are speculating deals for Jungkook and Versace, V and Miu Miu, J-Hope and Hermès, and more

(Left to right) RM, Jin, J-Hope and Jimin from BTS are becoming luxury brands’ global ambassadors. Photos: @dior, @rkive, @uarmyhope, @jin/Instagram

Bangtan Boys aka BTS. Photo: @bts.bighitofficial/Instagram

BTS’ Jimin became Dior’s global ambassador. Photo: @dior/Instagram

Jimin of K-pop band BTS poses during a photocall before Dior Menswear ready-to-wear autumn/winter 2023-2024 collection show during Men’s Fashion Week in Paris, France, on January 20. Photo: Reuters

BTS’ Suga became Valentino’s new brand ambassador. Photo: @agustd/Instagram

BTS’ J-Hope poses with Louis Vuitton suitcases. Photo: @uarmyhope/Instagram

J-Hope has an expressive sense of style. Photo: @uarmyhope/Instagram

BTS’ RM. Photo: @rkive/Instagram

Performers RM and Pharrell Williams were on the cover of Rolling Stone magazine in November 2022. Photo: @rkive/Instagram

BTS’ V was the first-ever BTS member to get a solo Vogue Korea cover. Photo: @thv/Instagram

V is a fashion icon in South Korea. Photo: @thv/Instagram

BTS’ Jungkook performing live. Photo: @fifaworldcup/Instagram

Jungkook is BTS’ youngest member. Photo: @bts.bighitofficial/Instagram

BTS’ Jin is the group’s oldest member. Photo: @jin/Instagram

Jin is pictured here with the Samsung x Thom Browne flip phone. Photo: @jin/Instagram

K-pop idol IU’s choice of arm candy? Gucci classics: 4 of her most coveted bags, from the equestrian-inspired Horsebit 1955 and Bamboo 1947 to the Sylvie 1969 and Jackie 1961, named for Jackie Kennedy

Hailed as the nation’s little sister, Korean idol IU continues to make splashes in the entertainment and fashion worlds, with her impressive Gucci bag collection. Photo: @dlwlrma/Instagram

IU is a big fan of Gucci and is also the brand’s Korean ambassador. Photo: @gucci/Instagram 

Lee Ji-eun aka IU is a South Korean actress and singer. Photo: @gucci/Instagram 

IU rocks her Gucci Horsebit 1955. Photo: @dlwlrma/Instagram

IU’s Instagram account features a variety of bags from the Horsebit collection. Photo: @dlwlrma/Instagram

The Gucci Bamboo 1947 uses bamboo for its handle. Photo: Gucci

IU has a small top handle version of the Gucci Bamboo in white. Photo: @dlwlrma/Instagram 

The Sylvie 1969 mini bag, made from sage green Plexiglas, drew inspiration from the brand’s archives. Photo: Gucci

IU’s little black version of the Sylvie 1969 exudes the youthful spirit that the new Gucci gang channels. Photo: @dlwlrma/Instagram

The Gucci Jackie 1961 is a bag named after Jackie Kennedy. Photo: Gucci

IU’s mini Gucci Jackie 1961 in yellow leather. Photo: @dlwlrma/Instagram

Hong Kong’s new style darling? Ayla Sham Yuet’s 10 best looks: Chingmy Yau’s daughter is setting Instagram alight in stunning luxury fashions from Dior and Louis Vuitton, to Valentino and Prada

ig @yuetyuetxx

Ayla Sham Yuet is known for her fashionable sense of style. Photos: @yuetyuetxx/Instagram

Ayla Sham Yuet is making her way into fashion stardom. Photo:@yuetyuetxx/Instagram

Ayla Sham Yuet at Le Bal des Débutantes in Paris, in 2019. Photo: @yuetyuetxx/Instagram

Ayla Sham Yuet wearing an outfit from I.T and a pair of Birkenstocks. Photo: @yuetyuetxx/Instagram

Ayla Sham Yuet at Dior’s autumn fashion show in April 2022. Photo: @yuetyuetxx/Instagram

Ayla Sham Yuet with Korean actor Jung Hae-in at Dior’s autumn show in April 2022. Photo: @yuetyuetxx/Instagram

Ayla Sham Yuet repping her father’s brand A Bathing Ape in May 2022. Photo: @yuetyuetxx/Instagram

Ayla Sham Yuet wearing Prada x Adidas athleisure in January 2022. Photo: @yuetyuetxx/Instagram

Ayla Sham Yuet looked dazzling at a K11 Musea event in Hong Kong, in December 2022. Photo: @yuetyuetxx/Instagram

Ayla Sham Yuet looked like a beautiful bride at a WWD Korea art gala event in September 2022. Photo: @yuetyuetxx/Instagram

Ayla Sham Yuet posing with Frédéric Arnault and Fx Copé at WWD Korea’s art gala event in September 2022. Photo: @yuetyuetxx/Instagram

Ayla Sham Yuet looked like Cher Horowitz from Clueless when she wore this Dior plaid outfit. Photo: @yuetyuetxx/Instagram

Ayla Sham Yuet at a Prada event in September 2021. Photo: @yuetyuetxx/Instagram

Ayla Sham Yuet is known to explore her fashion sense with different shapes and silhouettes. Photo: @yuetyuetxx/Instagram

Heart Evangelista ‘hearts’ Hermès: 5 of her most chic handbags by the luxury brand, from her Mini Kelly II and Jean Paul Gaultier’s Shadow Birkin to her hand-painted Kelly Sellier 25

Heart Evangelista sports some of the most beautiful Hermès bags on the market. Photos: @iamhearte/Instagram

Heart Evangelista is clearly a fan of Hermès. Photo: @iamhearte/Instagram

Heart Evangelista’s Hermès Mini Kelly II in Craie. Photo: @iamhearte/Instagram

 Hermès Kelly Sellier 20 in Craie Epsom with gold hardware. Photo: Hermès

Heart Evangelista wearing the ultra-rare Hermès Neige Faubourg Birkin. Photo: @iamhearte/Instagram

The Hermès Neige Snow Faubourg Birkin is limited in quantity and is one of the brand’s most exclusive designs. Photo: Hermès

Heart Evangelista’s Hermès Kelly Sellier 25 has her own artwork. Photo: @iamhearte.art/Instagram

Heart Evangelista reportedly charges up to US$1,800 for custom-painted handbags. Photo: @iamhearte.art/Instagram

Heart Evangelista with her Hermès Shadow Birkin. Photo: @iamhearte/Instagram

A vintage Hermès Swift Shadow Birkin. Photo: Handout

Heart Evangelista carrying a limited-edition Hermès Cargo Birkin. Photo: @iamhearte/Instagram

Hermès Cargo Canvas Birkin 25. Photo: Handout

11 of Carina Lau’s most exquisite luxury handbags: the Hong Kong icon spends her US$60 million net worth on Hermès Kelly, Dior Book Tote, Louis Vuitton Petite Malle and Bulgari Serpenti Forever

Carina Lau is pictured here with a Dior Bobby, but her luxury handbag collection extends from Hermès Kelly and Louis Vuitton Petite Malle to Bulgari Serpenti Forever. Photo: @carinalau1208/Instagram

Carina Lau and Tony Leung. Photo: @tonyleung_official/Instagram

Carina Lau at the exclusive K11 Musea exhibition opening. Photo: K11 Musea

Carina Lau in a Chanel jacket. Photo: @carinalau1208/Instagram

Carina Lau in Louis Vuitton’s spring/summer 2022 Shanghai show. Photo: @carinalau1208/Instagram

Carina Lau with an Hermès Lindy. Photo: Weibo

Carina Lau with a Delvaux Tempête. Photo: @劉嘉玲/Weibo

Carina Lau with a Bulgari Serpenti Forever bag. Photo: @劉嘉玲/Weibo

Carina Lau in a Dior outfit and donning the Small Dior Caro Bag. Photo: @carinalau1208/Instagram

Carina Lau with a Dior book Tote. Photo: @carinalau/Instagram

Carina Lau with her Hermès Kelly. Photo: News QQ

Carina Lau with her Lady Dior Art bag. Photo: @carinalau1208/Instagram

Carina Lau with her YSL Monogram Sac Coeur Clutch. Photo: @劉嘉玲/Weibo

Carina Lau at a Fendi cocktail event. Photo: Handout

Carina Lau with a Dior Bobby bag. Photo: @carinalau1208/Instagram

5 rookie K-pop groups rocking the luxury fashion world: NewJeans’ Danielle is ambassador for Louis Vuitton, while Ive’s Wonyoung is at Miu Miu, NMixx at Loewe, Aespa at Chopard and Enhypen at Ami

5 K-pop idol groups with members who are luxury brand ambassadors, including (left to right) NewJeans’ Danielle, Ive’s Wonyoung and NewJean’s Hyein. Photos: @newjeans_official, @for_everyoung10/Instagram

Blackpink’s Jennie is the ambassador of Chanel. Photo: @jennierubyjane/Instagram

Blackpink’s Lisa is the face of Celine. Photo: @lalalalisa_m/Instagram

NewJeans’ Danielle became Burberry’s ambassador. Photo: @newjeans_official/Instagram

NewJeans’ Hanni became Gucci’s ambassador. Photo: @newjeans_official/Instagram

NewJeans’ Hyein with Louis Vuitton’s Yayoi Kusama collection. Photo: @newjeans_official/Instagram

Wonyoung became the ambassador of Miu Miu. Photo: @for_everyoung10/Instagram

Wonyoung used to be in Iz*One. Photo: @for_everyoung10/Instagram

Aespa’s Giselle and Karina starred in the Chopard campaign for their My Happy Hearts collection. Photo: @chopard/Instagram

Aespa’s Winter and Ning Ning starred in the Chopard campaign for the brand’s My Happy Hearts collection. Photo: @chopard/Instagram

NMixx starred in Loewe’s spring/summer 2022-2023 pre-collection campaign. Photo: @LoeweOfficial/Twitter 

NMixx currently has six members: Lily, Haewon, Sullyoon, Bae, Jiwoo and Kyujin, after Jinni’s departure. Photo: Twitter/@Loewe

Enhypen as Ami Paris’ first ambassadors. Photo: @AmiParis/Facebook

Enhypen x Ami Paris lookbook for its autumn/winter 2021 collection. Photo: @AmiParis/YouTube

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Jimin and Suga were recently made global ambassadors for Dior and Valentino, respectively, and the former was spotted with celebs like David Beckham and Robert Pattinson at Paris Fashion Week
BTS’ other members are also primed to become luxury brands’ faces, with speculations of J-Hope for Louis Vuitton; RM for Bottega Veneta; V for Ralph Lauren; Jungkook for Versace and Jin for Thom Browne


K-pop supergroup BTS’ Jimin is Dior’s latest face while Suga bagged Valentino, but what about other members like J-Hope, RM, V, Jungkook and Jin?
