Style shoot: Gucci’s first Demna-designed collection riffs on the brand’s diversity

Inspired by Gucci’s broad appeal, Demna’s inaugural collection for the Italian brand was a shop window for looks that ranged from the extravagantly formal to the more relaxed and streetwise, all ornamented with statement pieces of jewellery. Here, Puerto Rican supermodel Joan Smalls helps articulate Gucci’s versatility with characteristic poise.