Louis Vuitton’s new space at K11 Musea in Hong Kong: after unveiling giant ship The Louis in Shanghai, the label is expanding in Tsim Sha Tsui – where Pharrell hosted a show in 2023
Luxury brands around the world have been ramping up investment in lifestyle concepts – and Louis Vuitton is no exception
After making headlines last month with the opening of a ship-shaped store in Shanghai that’s still the talk of the town in China and beyond, it looks as though Louis Vuitton has big plans for Hong Kong too.
The Parisian label has just erected a large expanse of scaffolding at the K11 Musea mall, located in the shopping and tourist district of Tsim Sha Tsui. The space overlooks the landmark Avenue of Stars, which boasts sweeping views of the iconic Victoria Harbour and Hong Kong skyline.
While the brand would not comment on its plans for the prime retail space, according to industry sources, the K11 Musea store will have a similar format to that of the Shanghai boutique that opened in June. Named The Louis and located in the HKRI Taikoo Hui mall, that store takes the concept of experiential retail to the next level.
The three-floor structure, which has been trending on Chinese social media and has already become a destination in its own right, features retail areas, an exhibition space and a restaurant.
Louis Vuitton has been actively investing in stores that have a strong lifestyle element. For instance, its recently opened boutique in Milan, housed in a late Neoclassical palazzo on the prestigious Via Montenapoleone, debuted fine dining concepts in partnership with the famous Da Vittorio restaurant group.