Style Edit: Zendaya fronts Louis Vuitton’s Cherry Blossom collab with Takashi Murakami – the second half of a re-edition, 20 years on from the house’s original tie-up with the Japanese artist

Mar 17 , 2025

Louis Vuitton ambassador Zendaya fronts the maison’s Cherry Blossom collab with Takashi Murakami – the second half of a re-edition, 20 years on from their original tie-up. Photo: Handout

Cheerful flowers are applied to OnTheGo, Papillon, Boulogne and Speedy 25 city bags, and Art of Travel luggage and trunks, while Alma BB and Capucines bags are given an all-over rose colour

Twenty years ago, Louis Vuitton made history when it collaborated with renowned Japanese contemporary artist Takashi Murakami to create a series of playful and covetable leather goods and accessories for women. The collection, which re-envisaged the house’s classic monogram in a series of vibrant colours, was cemented in pop culture, and marked the beginning of an enduring relationship between the worlds of art and luxury fashion.

This year the maison pays tribute to this seminal moment in pop culture by launching of Louis Vuitton x Murakami, a joyful and celebratory re-edition that reimagines and updates the original collection. Featuring more than 200 uplifting creations divided into two chapters, the project showcases not only the enduring creative bond between the brand and artist, but also the maison’s remarkable feats in both traditional craftsmanship and cutting-edge technology.

The vibrant Cherry Blossom motif celebrates the coming of spring. Photo: Handout

Following the phenomenal response to the re-edition’s debut chapter, March sees the launch of the second chapter, which celebrates Japan’s springtime cherry blossom season – a time when feelings of optimism, renewal and fresh vigour are at their peak. Murakami’s exquisite Cherry Blossom motif is rendered on more than 40 of the house’s iconic creations, ranging from city bags to silk carré scarves, footwear including trainers and platform sandals, and a fragrance. Bringing these creations to life is an exuberant campaign starring American actress and Louis Vuitton ambassador Zendaya.

The Louis Vuitton x Murakami campaign is fronted by Zendaya and shot by Inez and Vinoodh. Photo: Handout

Murakami’s cheerful pink flower heads and graceful petals are applied to each item using cutting-edge digital printing techniques. The Cherry Blossom blooms as the central motif on must-have styles including OnTheGo, Papillon, Boulogne and Speedy 25 city bags. It also blossoms to life on a range of Art of Travel luggage and hard-sided trunks featuring Cherry Blossom patches. Elsewhere, favourites such as Alma BB and Capucines city bags are given an all-over, rose-coloured rendering, tinting their surfaces in the vibrant, cheeky pink of the flower that inspired them.

Louis Vuitton x Takashi Murakami Capucines Mini and Capucines BB Rose. Photo: Handout

Joyful, poppy and celebratory, the latest re-edition chapter reunites Louis Vuitton’s unrelenting commitment to creativity, innovation and savoir faire with Murakami’s supremely imaginative and colourful artistic universe.