Style Edit: Dua Lipa is the face of the new Chanel 25 bag, appearing at the brand’s Haute Couture show in Paris – and getting in a New York state of mind for the campaign video shot in Manhattan

Feb 24 , 2025

Dua Lipa is the face of the new Chanel 25 bag, while the maison also designed custom looks for her recent Asian tour. Photo: Handout

The singer turned heads in 3 different Chanel looks at the 2023 Met Gala, having previously performed in Chanel at LA’s Grammy Museum; the maison also designed custom looks for her recent Asian tour

English-Albanian singer-songwriter Dua Lipa recently stole the spotlight when she made an appearance at Chanel’s Haute Couture show in Paris carrying the maison’s latest must-have handbag, the Chanel 25.

It’s not the first time the singer has worn creations from the storied house. In 2018 she donned the brand for a performance at the Grammy Museum in LA and also turned heads in three different Chanel looks at the 2023 Met Gala.

Chanel even designed several custom looks for her recent Asian tour.

Now the songstress is writing her next chapter with the house as the face of the Chanel 25 handbag.

The latest addition to the house’s emblematic accessories, this new design revisits familiar Chanel codes – quilting, interlaced chains, multiple pockets – with a bold, functional approach.

Dua Lipa is the face of the new Chanel 25 bag. Photo: Handout

Available in three sizes, it is the perfect companion for modern women leading busy lives. Flexible and lightweight, it combines comfort and elegance with practicality.

Its chic combination of sophistication and versatility makes it the ideal match for this artist and role model whose inimitable style and magnetism have made her one of the most stylish icons of this generation.

“I’m obsessed with this bag. It’s the perfect kind of bag for me as someone who’s always on the move and likes to carry around everything, especially because it’s got these great pockets for all my favourite things. It’s just the perfect everyday bag!” says Lipa.