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Style Edit: Tod’s latest exhibition, ‘The Art of Craftsmanship, a Project by Venetian Masters’, shows its unwavering support for Italian artistry, with a nod to the brand’s iconic Gommino shoe
STORYSCMP Style Reporter
- Recently on show at the Venice Biennale, the second edition of Tod’s ‘The Art of Craftsmanship’ highlighted the artistry behind the brand’s most celebrated shoe, the Gommino
- Venetian masters featured in the exhibition included glass artists Lucio Bubacco and Roberto Beltrami, woodworker Piero Dri, and gold-leaf manufacturers Mario Berta Battiloro and Marino Menegazzo
Ever since it was founded as a small shoe factory in Casette D’Ete, over a century ago, luxury brand Tod’s has been synonymous with Italian style and expert craftsmanship.
In keeping with these values, the brand has made it its mission throughout the years to promote and support the deep-rooted artistic traditions and cultural heritage of its native Italy through a wide range of initiatives that support local communities, as well as larger-scale national and artistic heritage sites. These high-profile projects have included the restoration of historic landmarks such as the Colosseum in Rome and Milan’s Palazzo Marino.
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Last year Tod’s began a new chapter in its story with “The Art of Craftsmanship”, a collaboration with renowned photographer Tim Walker, which celebrated the time-honoured tradition of Italian craftsmanship and know-how through a series of stunning images and videos.
The second chapter in this story recently ran at the Venice Biennale.
“The Art of Craftsmanship, a Project by Venetian Masters” highlighted the artistry behind the brand’s most celebrated and iconic shoe, the Gommino, through Venetian masters, and their art and instruments.
Renowned Venetian masters such as glassblower Roberto Beltrami and woodworker Piero Dri have taken inspiration from the Gommino and Tod’s DNA to create original masterpieces that showcase the enduring style and allure of these revered, traditional skills.