Why Louis Vuitton’s Hong Kong fashion show is at Avenue of Stars: where else would Pharrell’s pre-fall menswear show take place other than at the city’s answer to Hollywood’s Walk of Fame?

Nov 29 , 2023

The Avenue of Stars in Hong Kong – the city’s version of the Hollywood Walk of Fame – will be hosting this fashion event of the year. Photo: Handout

Pharrell Williams debuted his first collection as the luxury brand’s men’s creative director at Paris Fashion Week before the likes of Kim Kardashian, Rihanna, Beyoncé and Jay-Z

Now Louis Vuitton is presenting its first menswear pre-fall runway show on November 30 at an ideal location amid handprints from Hong Kong icons Michelle Yeoh, Tony Leung and Jackie Chan

Watch the Louis Vuitton men's pre-fall fashion show here on Style!

On November 30, Hong Kong’s iconic Avenue of Stars will host Louis Vuitton’s first men’s pre-fall fashion show. Victoria Dockside is set to transform into a runway for the night, in a show that will feature some of the biggest names in the fashion world.

Pharrell Williams took the helm as the creative director for men’s fashion at Louis Vuitton earlier this year, and presented his debut collection with the luxury brand in June at Paris Fashion Week before Jay-Z, Beyoncé, Rihanna, Kim Kardashian and more.

The Avenue of Stars, Hong Kong’s version of the Hollywood Walk of Fame in Tsim Sha Tsui, is set to transform into a runway for Louis Vuitton’s pre-fall menswear show. Photo: Jelly Tse

Known as the Hollywood of the East, Hong Kong has been home to film stars who are well-known across Asia and the globe, such as Jackie Chan, Bruce Lee, Chow Yun-Fat and more. Avenue of Stars is the city’s answer to the “Hollywood Walk of Fame” in Los Angeles.

The promenade, set against the city’s iconic skyline, opened in 2004 and honours the most celebrated names in Hong Kong pop culture. Carved at the waterfront location in Tsim Sha Tsui are celebrity handprints from hundreds of stars, including Tony Leung, who recently received the Venice Film Festival’s Lifetime Achievement Award, Oscar winner Michelle Yeoh, martial arts legend Chan and others.

The Avenue of Stars, which will serve as the show venue for Louis Vuitton’s pre-fall menswear presentation, features bronze statues of film legends such as Bruce Lee. Photo: Shutterstock

The location also immortalises industry darlings like Lee and Anita Mui with bronze statues.

The Avenue of Stars reopened in January 2019 after being closed to the public for more than three years of renovation works.

Williams was involved in the selection of Hong Kong as the location for this show, which will be Louis Vuitton’s first in the city. Notably, it is the brand’s first-ever men’s pre-fall show and men’s destination show, and Pharrell’s first pre-fall collection.