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5 hottest male-led Calvin Klein campaigns ever: The Bear’s Jeremy Allen White broke the internet with his underwear shoot, but remember Justin Bieber, Mark ‘Marky Mark’ Wahlberg and Michael B. Jordan?

Jeremy Allen White, Michael B. Jordan and Mark Wahlberg are among the famous names to have appeared in iconic Calvin Klein underwear campaigns over the years. Photos: @vintagevirgin, @calvinklein/Instagram
Jeremy Allen White, Michael B. Jordan and Mark Wahlberg are among the famous names to have appeared in iconic Calvin Klein underwear campaigns over the years. Photos: @vintagevirgin, @calvinklein/Instagram
Fashion

  • Jeremy Allen White, Golden Globe-winning star of the Hulu culinary comedy-drama The Bear, attracted plenty of thirsty social media comments with his steamy Calvin Klein underwear shoot
  • We look back on some of the brand’s previous stand-out campaigns, from Justin Bieber co-starring with Lara Stone, to Mark Wahlberg and Kate Moss in the 90s – back when there was no internet to break

Nothing comes between Jeremy Allen White and his Calvins.

In early January, the American fashion brand Calvin Klein unveiled a video on Instagram featuring White, 32, making his way up to a rooftop in New York City as he casually slips off his tank top and shimmies out of his pants to reveal Calvin Klein’s classic briefs and a surprisingly chiselled body.
 
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White’s toned muscles and abs against the backdrop of the iconic cityscape broke the internet, with fans (female ones especially) pouring in to leave their thirsty comments. “Want him in a way that is concerning to feminism,” one user wrote, while another fan simply said, “Yes chef!” referencing the actor’s role as the award-winning chef Carmy in the Hulu comedy-drama The Bear, for which he just won the Golden Globe for best actor – television series.

Jeremy Allen White’s Calvin Klein campaign image garnered nearly 1.7 million likes in its first 10 days. Photo: @calvinklein/Instagram
Jeremy Allen White’s Calvin Klein campaign image garnered nearly 1.7 million likes in its first 10 days. Photo: @calvinklein/Instagram

Calvin Klein underwear campaigns tend to have this knee-quivering, heart-racing effect on their audience – after all, this isn’t the brand’s first rodeo.

Here are five more of Calvin Klein’s hottest and most iconic underwear shoots from over the years.

1. Aaron Taylor-Johnson

Aaron Taylor-Johnson appeared in the brand’s Calvins or Nothing campaign last year. Photo: @aarontaylorjohnson/Instagram
Aaron Taylor-Johnson appeared in the brand’s Calvins or Nothing campaign last year. Photo: @aarontaylorjohnson/Instagram
The Bullet Train actor stripped down to his Calvin Klein underwear for the brand’s campaign in 2023, showing off his shredded body.