How the wealthy gain VIP access to Fashion Week
American Express and hotel groups Hilton and Ritz-Carlton run ‘reward points’ for top clients to exclusive catwalk shows, after-parties other celebrity events
Fashion Month is now in full swing, which means that cities around the world will be swarming with festively clad fashion editors and store buyers looking to fill their shelves, magazines and websites with the best the industry has to offer.
New York Fashion Week: The Shows is already underway with London Fashion Week starting later this week.
In essence, these fashion weeks are trade shows – biannual events where designers present collections to a highly vetted crowd.
However, over the past decade or so, the once hallowed confines have opened up, ushering celebrities, influencers and society figures into the mix.
Fashion week has now become a glamorous affair akin to awards shows and sporting tournaments – events to see and be seen at.
Yet just like the Oscars or the soccer World Cup, not everyone can gain access.