How Taylor Swift makes and spends her US$740 million net worth: The Eras Tour will soon make her a billionaire, but she already lives a blessed life, from a property portfolio to charity donations

Jul 8 , 2023

Taylor Swift is undoubtedly one of the most successful pop stars today. Photo: @taylorswift/Instagram

The Eras Tour is expected to be the first tour to make a billion dollars – plus an extra US$87 million expected to come from merchandise, with souvenir take-homes priced at an average of US$80 a pop

Besides investing in prime real estate across the US and living a luxe lifestyle, the “Anti-Hero” singer has shown her altruistic side by donating to food banks across America and paying off fans’ student debts

At 15 years old, she was the youngest songwriter to ever sign with Sony. She now has 12 Grammys on her shelf, several tours under her belt, an endless list of chart-topping songs and albums, and a beloved fan base who dub themselves “Swifties”.

A clean haul: Taylor Swift poses with her six trophies during the 50th Annual American Music Awards at the Microsoft Theatre in Los Angeles, California, US, in November 2022. Photo: AFP

Such success makes Swift one of the world’s highest-paid celebrities and one of the richest female singers. According to Forbes, she has an estimated net worth of US$740 million – and that’s only expected to rise once she wraps up the US and South American legs of The Eras Tour. If you consider the international dates in Japan, Singapore and Australia next year, her total take could be even higher.

Taylor Swift bathes in a bathtub full of bling for her “Look What You Made Me Do” video. Photo: YouTube

That said, Swift has been strategic and generous with her money, investing in a sprawling US$84 million property portfolio and often donating to causes she supports and people in need.

We look at how pop diva Swift earns and spends her impressive fortune.

Inside Taylor Swift’s US$740 million net worth

Taylor Swift performs onstage on the first night of her “Eras Tour” at AT&T Stadium in Arlington, Texas, on March 31, 2023. Photo: AFP

Swift’s net worth has grown exponentially in the last few years. Forbes reported her main sources of income are record sales, concert tours, merchandise sales and endorsements, partnering with Capital One, AT&T, Stella McCartney, Elizabeth Arden perfumes, American Express, Keds, Diet Coke, Walmart and Apple.

Touring is her biggest moneymaker

Taylor Swift performs during her 1989 World Tour at MetLife Stadium in New Jersey, US, in July 2015. Photo: AP

Aside from brand partnerships and endorsements, touring is Swift’s biggest moneymaker. The 1989 World Tour grossed more than US$250 million in 2015, according to the Los Angeles Times.