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Umesh Bhagchandani

Beauty routines have become the norm regardless of gender in this day and age, leading to an increase in Hollywood icons starting their own skincare lines.
While plenty of female celebs have launched their own brands over the years, from Rihanna’s Fenty Beauty to Selena Gomez’s Rare Beauty and Kylie Jenner’s Kylie Cosmetics, male A-listers are also getting in on the hype and introducing their own collections.
From Harry Styles to Brad Pitt, here are eight male-celebrity-backed beauty brands on the market right now.
1. Pleasing by Harry Styles

In 2021, Harry Styles made waves in the beauty industry with the launch of Pleasing. As reported by Harper’s Bazaar, the brand started with a range of products including nail polishes, eye and lip sera and a face serum, and has since expanded to offer skincare, make-up and even unisex clothes.
Last year, in collaboration with fashion designer Marco Ribeiro, Pleasing released a limited-edition make-up kit featuring a versatile palette that allows for mix-and-match options in a true Harry Styles fashion.
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While the brand’s revenue remains undisclosed, Cosmopolitan reported that Styles’ net worth increased by US$20 million since the launch, totalling a remarkable US$120 million today.
2. UN/DN Laqr by Machine Gun Kelly

In a similar vein, Colson Baker aka Machine Gun Kelly also introduced his vegan and cruelty-free nail polish brand UN/DN Laqr in 2021, which has garnered enthusiastic reviews.
MGK told W Magazine that he aims to get users to “pay attention to small details in getting ready” and said that women are the biggest inspiration for his venture.

“Women pay attention. I’ll ask my daughter: ‘Why are you putting on make-up today? We’re not going anywhere.’ And she’ll say, ‘This is just how I want to look. This is for me.’ And there’s a really stunning lesson in that because men almost never do things to be seen,” he said in the interview with W Magazine.
3. Humanrace by Pharrell Williams

Pharrell Williams, Louis Vuitton’s new head of menswear, launched his skincare brand Humanrace in 2020 to critical acclaim.
Developed with NYC dermatologist Dr. Elena Jones, the brand offers exciting beauty products including Williams’ own three-step facial in a set priced at US$110: the Rice Powder Cleanser, Lotus Enzyme Exfoliator and Humidifying Cream, per The Cut. The brand is popular among Gen Zs on TikTok.

Williams’ Humanrace also sells other items like sunscreens, bodycare, trainers and clothing in collaboration with Adidas, and ceramics, as per its official website.
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4. Twentynine Palms by Jared Leto

The Oscar-winning actor launched a luxurious beauty label called Twentynine Palms in 2022, inspired by his love for Joshua Tree National Park, per The Hollywood Reporter.
His vegan and cruelty-free skincare, hair care and body care line uses botanical ingredients sourced from the Mojave desert. Its debut products featured memorable names including the Mesquite Springs serum, Santa Ana Salve facial moisturiser and Mesa Mystic facial exfoliating solution.

The collection also offers nourishing hand cream, hand and body washes, and shampoo and conditioner, using scent profiles that incorporate eucalyptus, rosemary, mint and sage.
5. Loved01 by John Legend

Considering his ever-youthful appearance, it’s not surprising that the “All of Me” hitmaker has also entered this industry this year.
His unisex skincare and bodycare brand (pronounced “Loved One”) is formulated for melanin-rich skin complexes with a slightly acidic pH to retain moisture and maintain a healthy skin barrier. Its line includes dermatologist-approved products, like the face wash, moisturiser, scrub, mist, oil and shaving cream.
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The brand’s affordability is another reason for its growing popularity, with all products being priced under US$15. Legend explained to Cosmopolitan, “There’s a wealth gap. We couldn’t price the products in a way that a lot of Black and brown people couldn’t afford knowing that there’s an income gap – we didn’t want to do that.”
6. S’Able Labs by Idris Elba

In 2022, British hunk Idris Elba and his wife Sabrina launched their skincare brand S’Able Labs (“Elba” spelled backwards) because skincare is something the power couple share together, he told Allure Magazine.
The pair developed the line of genderless skincare consisting of a cleanser, toner and moisturiser. S’Able Labs carefully sources many of its ingredients from Africa, including baobab tree and qasil leaves.

As stated on its website, the company has pledged to donate 5 per cent of its product sale profits to support the Farm Africa organisation, with a minimum donation of US$18,000 (£15,000) a year.
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7. Le Domaine by Brad Pitt

While Brad Pitt’s skincare brand launch initially generated excitement, it received backlash within months for its overpriced skincare products, such as the US$385 grape serum. Concerns were also raised about its authenticity as Pitt had not previously spoken about his skincare routine before the launch in 2022, per HighSnobiety.
Pitt’s Le Domaine was launched in partnership with the vintners of the Perrin family featuring ingredients grown at Chateau Miraval, the vineyard that Pitt bought for his ex-wife Angelina Jolie in 2012.

His brand aims to be a genderless line with four main products (The Serum, The Cream, The Cleansing Emulsion and The Fluid Cream). The website – which initially made a typo, writing “no conservatives” rather than “no preservatives”, per HighSnobiety – also emphasises that it is not meant to be “another celebrity brand”.
8. Good Weird by Evan Mock

Last but not least, Gossip Girl star and model Evan Mock has also recently jumped on the skincare bandwagon this March by supporting a new gender-neutral beauty brand called Good Weird.
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Per its website, its products are multipurpose and include make-up and skincare products, ranging from the bronzer and moisture stick to an undereye gel. Mock serves as the brand’s creative director alongside founders Jon Wormser and Stephen Yaseen.

“When I first experienced Good Weird, the mission and products immediately resonated. Being ‘Good Weird’ is about being bold, putting yourself out there and not conforming to the status quo,” he wrote on his Instagram.
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Beauty

8 beauty brands founded by male celebrities, from Harry Styles’ Pleasing and Brad Pitt’s controversial Le Domaine, to Machine Gun Kelly’s UN/DN Laqr nail polish line and Idris Elba’s S’Able Labs

Male celebrities such as Idris Elba, Machine Gun Kelly. Brad Pitt and Harry Styles are joining in on the skincare brand hype. Photos: BFA, EPA-EFE, @pleasing/Instagram

Harry Styles promoting the Pleasing crew neck in black and cream in November 2022. Photo: @pleasing/Instagram

Harry Styles wears Sprouting and Vine Ripe from Shroom Bloom for One Night Only in New York, in May 2022. Photo: @pleasing/Instagram

Jaden Hossler (Jxdn) and Colson Baker (Machine Gun Kelly) promoting UN/DN Laqr on April 12. Photo: @undn_laqr/Instagram

Machine Gun Kelly launched UN/DN Laqr in 2021. Photo: @undn_laqr/Instagram

Pharrell Williams in January 2022. Photo: @humanrace/Instagram

Pharrell Williams promoting an Adidas x Humanrace collaboration on January 25. Photo: @humanrace/Instagram 

Jared Leto promoting Twentynine Palms in October 2022. Photo: @jaredleto/Instagram

Twentynine Palms products on display in October 2022. Photo: @jaredleto/Instagram

Chrissy Teigen and John Legend at Skybar at Mondrian in Los Angeles, in March. Photo: @johnlegend/Instagram

John Legend’s skincare line debuted in 2023. Photo: @johnlegend/Instagram

Idris Elba and Sabrina Dhowre Elba promoting S’Able Labs in July 2022. Photo: @sable.labs/Instagram

S’Able Labs launched in 2022. Photo: @sable.labs/Instagram

Brad Pitt co-founded his skincare line, Le Domaine, with the Perrin family. Photo: Le Domaine

Brad Pitt’s Le Domaine skincare brand has stirred controversy for its expensive price tags. Photo: Le Domaine

Evan Mock launched Good Weird in March. Photo: @goodweird/Instagram

Good Weird launched its new Cold Brew Undereye Serum in March. Photo: @goodweird/Instagram

Meet Duy Tran, the rising Vietnamese designer of Fancì Club: his Y2K-inspired frocks are worn by celebs like Blackpink, Bella Hadid and Olivia Rodrigo – and his new collection is about to drop

Olivia Rodrigo and Bella Hadid are fans of Vietnamese designer Duy Tran’s label Fancì Club. Photos: @fanci.club/Instagram, Handout

Vietnamese designer Duy Tran is 24 years old. Photo: Handout

Bella Hadid sports Fancì Club’s designs. Photo: @fanci.club/Instagram

Fancì Club was born in 2018 after Duy Tran dropped out of fashion school. Photo: @fanci_club/Instagram

Both Western and K-pop celebs seem to like Duy Tran’s designs. Photo: @fanci.club/Instagram

Fancì Club’s pink-bowed black corset was worn by celebs. Photo: @fanci.club’s/Instagram

Duy Tran’s clothes are often made with materials like mesh and nylon. Photo: @fanci.club/Instagram

Duy Tran is inspired by famous designers like Vivienne Westwood and John Galliano. Photo: @fanci_club/Instagram

Duy Tran’s latest collection features designs that depict jealousy and betrayal. Photo: @fanci.club/Instagram

Ultimately, Duy Tran wants to make clothes for Vietnamese women albeit his desire to open a store in the US. Photo: @fanci_club/Instagram

24 of Zendaya’s most daring looks ever: from her starry cut-out Prada piece and an armour-inspired Versace gown at the Met Gala, to a bow dress at a Tiffany & Co. event and her hot-pink Tom Ford set

Zendaya rocks some of the boldest looks in fashion. Photos: @zendaya/Instagram, AP

Actress/singer Zendaya attends the China: Through The Looking Glass Costume Institute Benefit Gala at the Metropolitan Museum of Art in May 2015, in New York City. Photo: FilmMagic

Zendaya at the MTV Movie & TV Awards in May 2017. Photo: @zendaya/Instagram

Zendaya at the Spider-Man: Homecoming premiere in June 2017. Photo: @zendaya/Instagram

Zendaya at a H&M x Variety event. Photo: @zendaya/Instagram

Zendaya at the annual Fashion Awards in December 2017. Photo: @zendaya/Instagram

Zendaya at a Tiffany & Co. dinner in May 2018. Photo: @zendaya/Instagram

Zendaya attends The Metropolitan Museum of Art’s Costume Institute benefit gala celebrating the opening of the Heavenly Bodies: Fashion and the Catholic Imagination exhibition in May 2018, in New York. Photo: AP

Zendaya at the GQ Men of the Year Awards in September 2018. Photo: @zendaya/Instagram

Zendaya at an Áme Jewelry event in December 2018. Photo: @zendaya/Instagram

Zendaya at a Lancôme event in February 2019. Photo: @zendaya/Instagram

Zendaya arrives for the 71st annual Primetime Emmy Awards ceremony held at the Microsoft Theater in Los Angeles, California, US, in September 2019. Photo: EPA-EFE

Zendaya at an Elle event in October 2019. Photo: @zendaya/Instagram

Zendaya arrives at the 25th Annual Critics’ Choice Awards at Barker Hangar in January 2020, in Santa Monica, California. Photo: WireImage

Zendaya in a ruffly outfit in February 2020. Photo: German Larkin

Zendaya at the Bet Awards in June 2021. Photo: @zendaya/Instagram

Zendaya at the 78th Venice Film Festival in September 2021. Photo: Reuters

Actress Zendaya attends the Dune photocall At Le Grand Rex in September 2021, in Paris, France. Photo: Getty Images

Zendaya poses for photographers at the photo call for the film Dune in a central London hotel, in October 2021. Photo: AP

Zendaya at the CFDA Fashion Awards in November 2021. Photo: @zendaya/Instagram

Zendaya at The Ballon d’Or Awards at the Theatre du Chatelet, in Paris, France in November 2021. Photo: Reuters

Zendaya attends the HBO Emmy’s Party at San Vicente Bungalows in September 2022, in West Hollywood, California. Photo: Getty Images

Zendaya in all black at Paris Fashion Week 2022. Photo: @zendaya/Instagram

Zendaya at the NAACP Image Awards red carpet in February. Photo: @zendaya/Instagram

Zendaya speaks onstage during the 54th NAACP Image Awards at Pasadena Civic Auditorium on February 25, in Pasadena, California. Photo: Getty Images

Inside Kim Kardashian’s impressive luxury car collection: new photos of the Skims billionaire’s driveway show her Rolls-Royce Ghost – but she has Mercedes Maybachs and Lamborghini Urus Mansory too

Kim Kardashian has a fleet of luxury cars from a Mercedes Maybach to a Lamborghini Urus Mansory. Photo: @platinum_group/Instagram

Billionaire Kim Kardashian steps out of one of her many luxurious cars. Photo: @platinum_group/Instagram

Kim Kardashian has two versions of the Range Rover Autobiography. Photo: @platinum_group/Instagram

Kim Kardashian loves customising her cars. Photo: @platinum_group/Instagram

Kim Kardashian commissioned this frosted crystal ornament on one of her Rolls-Royce Ghosts. Photo: @PlatinumMotorsport/YouTube 

Kim Kardashian has a fleet of Mercedes Maybachs. Photo: @platinum_group/Instagram

Kim Kardashian repainted her Mercedes-Benz Maybach S580 in ghost grey. Photo: @platinum_group/Instagram

Selena Gomez and Nicola Peltz’s best twinning fashion moments: the Hollywood BFFs have become inseparable and regularly post pics of their matching outfits – from Valentino dresses to pink PJs

https://www.instagram.com/p/Cm5oI8Zrer-/ ig @selenagomez

Double the glamour, double the fun: Selena Gomez and Nicola Peltz pout in their matching Valentino dresses. Photo: @selenagomez/Instagram

Nicola Peltz shared this photo with a caption consisting of a heart on fire and sparkling heart emojis, making her love for Selena Gomez clear to fans. Photo: @nicolaannepeltzbeckham/Instagram

Selena Gomez cuddles up to new bestie Nicola Peltz in matching pink PJs in November 2022. Photo: @nicolaannepeltzbeckham/Instagram

Nicola Peltz Beckham celebrated Selena Gomez’s Apple documentary My Mind & Me with an ultra girlie sleepover. Photo: @nicolaannepeltzbeckham/Instagram

Selena Gomez referred to Nicola Peltz as her angel in this post on Instagram. Photo @selenagomez/Instagram

Both millionaires, Selena Gomez and Nicola Peltz can afford to go on luxurious yachting holidays together – and match their outfits, of course. Photo: @selenagomez/Instagram

Selena Gomez, Brooklyn Beckham and Nicola Peltz all went on a New Year holiday together. Photo: @selenagomez/Instagram

Matching white bikinis? Check. Matching gold bling? Check. Matching lipsticks. Check. Selena Gomez and Nicola Peltz take matching ‘fits to a new level. Photo: @nicolaannepeltzbeckham/Instagram

Selena Gomez showers Nicola Peltz with love on a regular basis. Photo: @selenagomez/Instagram

Nicola Peltz and Brooklyn Beckham celebrate Selena Gomez being nominated for a Golden Globe. Photo: @nicolaannepeltzbeckham/Instagram

Selena Gomez and Nicola Peltz wearing matching furry hats on February 11. Photo: @nicolaannepeltzbeckham/Instagram

Nicola Peltz showed off her matching tattoo with Selena Gomez in an Instagram Story. Photo: @nicolaannepeltzbeckham/Instagram

Peek inside Jennifer Aniston’s ‘stealth wealth’ US$21m mansion: the Murder Mystery 2 actress shared a rare look at her Bel Air, Los Angeles home on Instagram, showing off its stunning views

Hollywood actress Jennifer Aniston is living the life in her Bel Air mansion, but she likes to keep it understated. Photos: @jenniferaniston/Instagram, @TheLandCo_/Twitter

Jennifer Aniston looks stunning in a silver Versace minidress. Photo: @jenniferaniston/Instagram

Originally designed by A. Quincy Jones, Jennifer Aniston bought this property in 2011. Photo: @TheLandCo_/Twitter

Jennifer Aniston sure has good taste. Photo: @jenniferaniston/Instagram

From Jennifer Aniston’s home, you can see rolling Bel Air vistas. Photo: @jenniferaniston/Instagram

Actor Justin Theroux (left) and actress Jennifer Aniston attend the Academy of Motion Picture Arts and Sciences Governors Awards in Los Angeles, California, in November 2014. Photo: Reuters

Jennifer Aniston’s bathtub overlooks an Asian-inspired courtyard. Photo: @jenniferaniston/Instagram

Jennifer Aniston loves entertaining friends at home. Photo: @jenniferaniston/Instagram

How does Jennifer Aniston stay zen? Her harmonious home is definitely a sanctuary. Photo: @jenniferaniston/Instagram

Jennifer Aniston shares her skincare routine at home before the Emmys. Photo: @jenniferaniston/Instagram

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While female A-listers like Rihanna and Selena Gomez have Fenty Beauty and Rare Beauty, respectively, Hollywood’s men are also joining on the hype, like Pharrell Williams launching Humanrace
Oscar-winning actor Jared Leto introduced his desert-inspired Twentynine Palms line, while John Legend just released Loved01 in March, as did Gossip Girl’s Evan Mock with Good Weird the same month


From Harry Styles’ fun-loving Pleasing to Brad Pitt’s controversial Le Domaine, which uses ingredients from Chateau Miraval, here are 8 male-celebrity-backed beauty brands to shop
