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Celebrities

Priyanka Chopra Jonas’ 4 biggest businesses: the Bollywood star became the ultimate entrepreneur, investing in Bumble and skiwear brand Perfect Moment, and founding Anomaly haircare and NYC resto Sona

STORYLily Brown
Priyanka Chopra Jonas’ New York restaurant Sona is just the tip of the iceberg in terms of her investments. Photo: @priyankachopra/Instagram
Priyanka Chopra Jonas’ New York restaurant Sona is just the tip of the iceberg in terms of her investments. Photo: @priyankachopra/Instagram
Fame and celebrity

  • From Miss World to Bollywood actress to the ultimate entrepreneur, Priyanka Chopra Jonas has been expanding her portfolio by the month, with Anomaly releasing in India this year
  • She also invested in virtual avatar company Genies with Camila Cabello and Paris Hilton, and co-owns Michelin-recommended Indian restaurant Sona helmed by Hari Nayak

From Miss World to global icon, Priyanka Chopra Jonas has definitely made it big. She’s a film star, singer, author, philanthropist, producer, entrepreneur and investor – not to mention mother – all rolled into one.
Priyanka Chopra Jonas started out in film but has become a formidable entrepreneur in recent years. Photo: @priyankachopra/Instagram
Priyanka Chopra Jonas started out in film but has become a formidable entrepreneur in recent years. Photo: @priyankachopra/Instagram

The Indian actress’ businesses mirror her stylish, smart and successful self, and include hair care brand Anomaly, which first launched in the US in 2021, before arriving in India this year.

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Here’s a look at all the ventures Chopra Jonas owns …

1. Anomaly

Priyanka Chopra Jonas founded her own hair care range inspired by Indian hair rituals. Photo: @priyankachopra/Instagram
Priyanka Chopra Jonas founded her own hair care range inspired by Indian hair rituals. Photo: @priyankachopra/Instagram

Despite being exposed to myriad beauty regimes and expert opinions as she’s travelled the globe, Chopra Jonas still swears by the traditional Indian practice of massaging your scalp with oil for strong, healthy tresses, according to iDiva.

She cites this as one of the main reasons for wanting to introduce her hair care brand to the world, which incorporates various natural oils (coconut, castor seed, jojoba) into contemporary shampoos, conditioners, masks and more.

After debuting the products at US chain Target last year, the Quantico star extended Anomaly’s collection to her home country India in August 2022, promising vegan, cruelty-free, gender-neutral and sustainable products at both affordable and luxury prices.

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