7 K-pop idols who founded their own fashion brands: from Jackson Wang to G-Dragon’s Peaceminusone, Jessica Jung’s Blanc & Eclare and Baekhyun’s Privé by BBH

Aug 15 , 2022

Lee Dong-hae, Jackson Wang, Jessica Jung, G-Dragon and Baekhyun all own fashion brands. Photos: @dongdonghaehaehae, @jacksonwang852g7, @blancandeclare_official, @gdragon_official/Instagram; SM Entertainment

Bigbang’s G-Dragon has worked with Vogue, Giuseppe Zanotti, Redbull, Disney’s Mickey Mouse and Nike for Peaceminusone, while Baekhyun’s BBH hired TXT’s Yeonjun

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K-pop has undoubtedly influenced the world in many ways beyond music – particularly fashion. Thanks to their strong social media presence and fearless style, several K-pop idols have signed lucrative contracts to become ambassadors for luxury brands – just look at Blackpink’s Jennie relationship with Chanel and Exo’s Kai with Gucci.

However the most forward-thinking K-pop stars go one step further and realise their passion for fashion with their own entrepreneurial endeavours. Here are seven idols who went all out by starting their own brands.

1. Peaceminusone by G-Dragon (Bigbang)

G-Dragon wearing Peaceminusone attire on stage. Photo: @gdragonchi/Instagram

In 2016, Bigbang rapper G-Dragon launched Peaceminusone, a graphic streetwear fashion brand offering jackets, accessories, shoes, headphones and shoes. For this year’s spring/summer collection, the label revealed a range of colourful varsity jackets and track pants.

G-Dragon had a very lucrative collaboration with the Nike x Peaceminusone Para-Noise Airforce trainers. Photo: @peaceminusonedotcom/Instagram

It’s even accumulated a solid fan base of over 1 million followers on Instagram. But the brand is also known for its many collaborations with Vogue, Giuseppe Zanotti, Redbull and even Disney’s Mickey Mouse. Then here’s also the famous Nike x Peaceminusone Para-Noise Airforce trainers that garnered attention from shoe fanatics worldwide.

2. Blanc & Eclare by Jessica Jung (Girls’ Generation)

Girls’ Generation’s Jessica Jung launched her own fashion line, Blanc & Eclare in 2014. Photo: @blancandeclare_official/Instagram

Jessica Jung founded her fashion brand Blanc & Eclare in 2014. It sells everything from ready-to-wear clothing and accessories to cosmetics and eyewear. She’s quickly expanded her label, and its products are now available in stores worldwide, according to its website.

Jessica Jung’s fashion brand is marketed towards high-end consumers. Photo: @blancandeclare_japan/Instagram

Blanc & Eclare (which translates to “white and clear”) offers clean, crisp silhouettes with a high-end price tag.

7 K-pop idols who founded their own fashion brands: from Jackson Wang to G-Dragon’s Peaceminusone, Jessica Jung’s Blanc & Eclare and Baekhyun’s Privé by BBH

1. Peaceminusone by G-Dragon (Bigbang)

2. Blanc & Eclare by Jessica Jung (Girls’ Generation)

3. Privé by BBH by Baekhyun (Exo and SuperM)