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Meet Deng Lun, star of Netflix’s Ashes of Love: the Chinese actor was picked for Gucci’s new global fashion campaign alongside Jared Leto, Miley Cyrus and Squid Game’s Lee Jung-jae
STORYUmesh Bhagchandani

- Known as Allen Deng on Instagram, the heartthrob overcame a modest background to break out in 2013’s Flowers in Fog and starred in My True Friend opposite Angelababy
- He’s an ambassador for more than 20 brands including Bvlgari, L’Oreal, Ralph Lauren and Roger Vivier, and founded the successful (but ‘fairly priced’) Fire Room Hot Pot restaurant chain
After its jaw-dropping autumn/winter 2022-23 show at Milan Fashion Week, Gucci surprised us with a new #GucciLoveParade recently. The retro-styled campaign features a slew of the world’s biggest names, such as Jared Leto, Miley Cyrus and Squid Game’s Lee Jung-jae.
One face that stands out from the rest is Chinese heartthrob Deng Lun, who looks dashing in a pinstripe wool suit featuring Gucci’s signature horsebit motif.
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