Mr Big is alive! Peloton hits back at shocking Sex and the City screen death in And Just Like That with a cheeky commercial featuring instructor Jess King – watch the hilarious video here
- Spoiler alert: SATC fans were aghast when Mr Big, played by Chris Noth, died of a heart attack after a Peloton workout in the very first episode of HBO Max’s new reboot
- The exercise bike brand hit back with an ad showing Mr Big alive and well, with Ryan Reynolds doing a voice-over about the health benefits of fitness and regular cardio
The company tweeted a cheeky new ad on Sunday, December 12, featuring actors Chris Noth and Ryan Reynolds, which was produced by Reynolds’ marketing company Maximum Effort in less than 48 hours, a Peloton spokesperson said.
“We filmed a spot with actor Chris Noth and Peloton instructor Jess King, with a voice-over by Reynolds,” the spokesperson said in an email. “In the spot, we reinforce the narrative that Peloton and cardiovascular exercise are good for you, and help millions of real people lead long, happy and healthy lives.”
Mr Big, Noth’s character in the show, was suddenly killed off 39 minutes into the first episode of the Sex and the City spin-off series, a controversial move that left fans of the franchise shocked. The cause of death: a heart attack brought on after a workout on a Peloton bike.
After the release of the episode, Peloton saw its share price drop from US$46.14 a share to US$38.51 by close on Friday, December 10, according to NBC News. Peloton’s shares have continued to fall as the economy continues to reopen and people return to gyms, with the company making its biggest one-day drop ever earlier this month.
The ad features Noth reclined on a sofa in a holiday-decorated flat alongside Peloton instructor Jess King, who was also featured in And Just Like That, playing a fictional Peloton instructor, Allegra, whose class Noth’s Mr Big takes before his untimely demise.