Before founding Taokaenoi, Thailand’s seaweed snack millionaire Itthipat ‘Tob’ Peeradechapan faced his fair share of struggle

How often do you munch on Taokaenoi’s seaweed snacks? Even before coronavirus snuffed out everyone’s travel plans, you hardly had to travel all the way to Bangkok to pick up the Thailand-produced nibbles, considering that they’re stocked at 7-Elevens and convenience stores across East and Southeast Asia.

According to Nielsen’s 2014 global “Snack Attack” report, 57 per cent of Asian consumers snack on vegetables; Taokaenoi Food and Marketing specifically exports to 40 countries across the globe and holds a 70 per cent share of the seaweed snack market, according to Forbes .