From ‘Lipstick King’ Austin Li to Lie’er Baobei: the charitable Chinese live-stream influencers fighting Covid-19, poverty and empowering women
It’s easy to assume that China’s most influential KOLs only care about sales numbers, but you’d be wrong – some are leveraging their celebrity to help others, donating to coronavirus charities, building rural schools, championing local produce and empowering young women in marginalised communities
But amid this quickfire, high-stakes, big bucks game, the unprecedented global upheaval of 2020 has prompted several high-profile influencers to fall back, step up, and mobilise their powers for good and make a positive social impact – both digging deep for charity projects and using their powerful platforms to inspire thousands of followers to do the same. Here’s four of the most high profile KOLs who’ve shown us their altruistic streak of late.
Austin Li