Opinion / Emma Watson and Kendall Jenner’s celebrity make-up artist, Alvin Goh, on why men shouldn’t shy away from beauty products – and 4 practical tips to getting it right

This is part of Alvin Goh’s Look Good, Feel Good column for STYLE. Growing up, I was never the sporty type playing basketball, or the one hanging out with the rest of the boys. Instead, I was the inactive one who hated sports and did not really have a lot of friends. In fact, I am a serious introvert with a bit of an inferiority complex (I know you won’t believe me!) that has plagued me for a good 20 years. I hated the way I looked when I was younger. I even remember a year of not looking in the mirror because I was struggling with self-esteem issues. One feature in particular made me feel super lousy – my “grass-patch” eyebrows. It literally looked like a patch of grass that I was unsure where to start mowing. I had my eyebrows tweezed at the age of 12 and even so, I detested it so much that I decided to get an eyebrow pencil and start fixing it myself. The rest is history. Tom Ford, Dior Homme or Le Labo? 3 male grooming products reviewed As they say, “everything in life happens for a reason”, and sometimes you know the reason right away, but sometimes it takes years for you to understand. Being a celebrity make-up artist wasn’t an accident, it was me giving back to society. In other words, whatever obstacles I overcame, it is now my calling to share. Especially in this industry, we are taught to amplify the glitz and glamour, but I’ve had enough of this fakeness. I’ve been preaching superficial beauty for the last 22 years and I am still very superficial, but the difference between then and now is that I am able to differentiate what is real and what is fake. By all means, indulge in superficiality as long as you are not blinded by the smoke and mirrors. So in this debut column, I am going to talk about all of the things I know that can make one beautiful – not just on the outside, but from the inside out too! And no subject is more perfect for kicking off this series than that of why men should not feel ashamed to look good. We are taught that only women are allowed to dress up and look good, but when a man does it, he will immediately be judged or called names. That’s just bullying, plain and simple, and I can’t accept it because I had enough of that growing up. Why can’t men be allowed to look good? This is our right and we’re entitled to it. Putting effort into your appearance should never have stigma attached to it; in fact, it should be essential! After all, it is part of self love. Nick Jonas to Harry Styles – 9 male celebs who love to break out the bling In this episode, I interview watch designer and lifestyle KOL Ian Choy, and show him four easy steps to making up his face by using a handful of simple make-up techniques. You can do all of these steps, mix it up or do just one – you don’t need to follow it religiously, it’s up to you. Step 1: Eyebrows Etude house eyebrow pencil in grey Step 2: Concealer Boy de Chanel concealer #40 Step 3: Foundation Boy de Chanel foundation #40 Fenty beauty sponge Step 4: Powder Charlotte Tilbury press powder Surratt Beauty large smoky eye brush Remember, real strength comes from within! Having a strong physical appearance does not mean you are strong on the inside too; in fact, most men use outward appearance to hide their most vulnerable inner selves. How Burberry launched London Fashion Week with no front row Real strength comes when you own all of you. Lastly, if you don’t feel good, you will never look good and when you don’t look good, how the hell can you feel good?! Want more stories like this? Sign up here. Follow STYLE on Facebook, Instagram, YouTube and Twitter .