Meet Vida, the Malaysian multimillionaire with ventures in cosmetics, wellness products and cryptocurrency

Dr Hasmiza binti Othman, better known as Vida, is a Malaysian multimillionaire who has her own cosmetics brand, wellness products, and cryptocurrency. Her appearance is one that is flamboyant and dripped in jewellery, which attracts criticism from others – but she doesn't care about that. Her success speaks for herself, and here’s what you need to know about the self-made millionaire.

1. She's the face of viral ads and videos for her own brand

While most brands use models in their ads, Vida prefers to be known as the face of her brand. She’s the star of her own viral campaigns, including the iconic “I am me” – which showcases Vida herself, in glittery costumes, over-sized jewellery and a dazzling tiara, singing the lyrics “I am a queen. I inspire your desire.”