Style Edit: Discover Thai wellness rituals with Pañpuri, whose products draw on traditional modalities to offer uplifting fragrances that also balance body, mind and spirit

In a world that’s increasingly loud, fast and disconnected, Thai wellness brand Pañpuri offers a tranquil retreat and the chance to slow down. Founded by Vorravit Siripark, Pañpuri taps into 5,000 years of Thai wellness traditions – redefining what it means to feel well, from improving physical health to radically transforming your way of life. Siripark says he loves the gentle, holistic nature of Thai wellness. “It doesn’t force or fix – it restores. It’s about finding the balance between body, mind and spirit, often through rituals that are quiet, grounding and deeply sensorial.” Pañpuri has been bringing distinct fragrances, skincare and spa products from Thailand to a global audience for more than two decades, with an approach that is firmly rooted in the country’s rich and long-standing wellness traditions. Siripark started the brand while seeking stillness and time for himself amid his hectic career as a management consultant. What began as a search for balance in his own life soon turned into what he calls a personal exploration that led him to rediscover “Thai rituals for wellness – rituals that slow you down, bringing you home to yourself”. Pañpuri’s latest collection, the Burnout Antidote Wellness Fragrance Series perfectly embodies this spirit. Its fragrances have been created to address the sense of being overwhelmed, fatigued and emotionally disconnected that many of us feel today. They are part of Pañpuri’s evolving focus from simply creating product-based offerings to building an immersive, sensorial universe. The brand’s commitment to making its products truly meaningful to customers is evident in every detail: Pañpuri adheres to its ZeroList standard, which rejects the use of 2,300 harmful or questionable ingredients, ensuring products are pure, effective and environmentally conscious. For instance, instead of using alcohol – which may cause skin irritation – as a base for products, Pañpuri incorporates natural moringa oil. The gentler alternative is found in Siripark’s favourite products: perfume oils, which he describes as “intimate” and “grounding”. The recent launch of a signature scent, Andaman Sails, beautifully reflects this soft, supportive Thai approach to wellness. A tribute to the enigmatic beauty of the Andaman Sea, the scent seems to drift on an ocean breeze, evoking warmth and quiet. On a practical note, the brand’s perfume oil roller is also perfect for travelling. To Siripark, scent is always emotional, infused with memory, peace and feeling. “Our whole fragrance category is built on this idea that scent can restore you,” he says. “It’s not just about smelling good – it’s about shifting your mood, helping you breathe a little deeper, feel a little more like yourself.” He sees fragrance as being central to that journey, offering emotional support, intention and clarity. “We remain deeply rooted in our origins, but our expressions continue to evolve to meet the emotional needs of the modern world.” While Pañpuri frequently pays homage to its roots, Siripark emphasises how it embraces modernity in crafting and curating its offerings. “I’ve always believed that tradition gives us depth, and innovation gives us direction,” he says. “I want people to feel a connection to something timeless, while also feeling like it fits beautifully into their lives today.” The approach clearly resonates globally. Pañpuri operates in 15 countries across Asia and Europe, offering natural products suitable for sensitive skin, as well as luxury spa treatments at four Pañpuri Wellness locations in Thailand and Malaysia. Siripark attributes the brand’s positive reception worldwide to the growing popularity of the Thai wellness philosophy, which focuses on creating harmony instead of seeking perfection. According to Siripark, Hong Kong’s appreciation for design, craftsmanship and thoughtful living makes the city a natural fit for the brand. “For us, Hong Kong isn’t just a key market – it’s a place where we can truly bring the full vision of the Pañpuri universe to life,” he says. Looking ahead, the company plans to expand its presence in the region by opening more sensorial boutiques across Hong Kong and Macau. Each location will be distinct, but all will focus on providing a sanctuary for visitors to take a break from their day and explore uplifting fragrances. Pañpuri’s global vision is also gaining momentum through a recent investment from Japanese cosmetics company Kosé, allowing the brand to expand its reach through immersive boutiques, signature scent rituals, wellness services, and new formats that blend retail with restorative experiences. “With Kosé’s global expertise and shared commitment to quality, we’re able to dream bigger while staying grounded in the holistic, Eastern-inspired philosophy that has always guided us,” says Siripark, enthusiastically sharing his excitement for Pañpuri’s new chapter. This means more touchpoints for consumers, deeper storytelling and new ways to experience wellness through scent, he adds. And with each scent, Pañpuri strives to offer not just enjoyment and relief, but a way to reconnect with yourself.