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Hope or hype – can at-home LED face masks do what they claim?

STORYCarolina Malis
Kendall Jenner, who recently became a Therabody ambassador, with the TheraFace Mask Glo. Photo: Handout
Kendall Jenner, who recently became a Therabody ambassador, with the TheraFace Mask Glo. Photo: Handout
Beauty

Kendall Jenner and Hailey Bieber swear by them, but what is the truth behind celebrity glow trends and red light therapy?

There’s a certain kind of celebrity selfie that never gets old: the full-face red glow that makes even the most casual bathroom moment look like a scene from a glossy sci-fi film. Victoria Beckham posts hers mid-treatment, Chrissy Teigen wears her mask in bed, Kourtney Kardashian documents entire LED routines on Poosh, and Hailey Bieber famously sent a Medicube device into sell-out chaos after spotlighting it in 2023, a moment that helped grant the brand’s LED tools – today sold by retailers from Walmart to Sephora – global status.
The trend only grew this past October, when Therabody launched the TheraFace Mask Glo, a more accessible version of its original device, and signed Kendall Jenner as its new ambassador, cementing LED masks as both skincare gadget and pop culture accessory. They’ve become props in Vogue profiles, background characters in #GRWMs (“get ready with me” videos), and quiet fixtures in celebrity travel bags. And while the glow looks impressively futuristic, the science behind it is more cumulative than immediate.
Therabody TheraFace Pro. Photo: Handout
Therabody TheraFace Pro. Photo: Handout
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