How Maga women like Erika Kirk show their support for Donald Trump with big lips and Botox
Among the likes of Karoline Leavitt and Kristi Noem, coiffed hair and contoured cheeks have become symbols of allegiance to the US president
Long, blonde, wavy hair, heavy make-up and cosmetic injections: like many women in Donald Trump’s orbit, political consultant Melissa Rein Lively wears her support for the US president on her face.
With the rise of Trump’s Make America Great Again (Maga) movement, a group of well-connected and well-off Republican women have come into the spotlight sporting what the US media have dubbed the “Maga look”.
“This has always been my look. I just found my tribe,” said Rein Lively, 40, founder of America First, a public relations agency that provides “anti-woke” services.
“It’s so much bigger than politics. It’s friendships. It’s relationships,” she told AFP in a recent interview. “That Maga look really signals to other people that you’re on the same team.”
These new-style conservatives, almost always devout Christians, espouse traditional values while pursuing personal ambition.
Since the September assassination of top Maga influencer and Trump ally Charlie Kirk, his widow Erika has taken the reins of his youth mobilisation group.
During a memorial service for her husband, the 36-year-old former Miss Arizona dabbed her impeccably made-up eyes with a handkerchief and praised a Christian marriage. She cited a New Testament passage that instructs wives to submit to their husbands for protection.
“It’s so hard to articulate the beauty of an Ephesians 5 marriage when you actually have a man that’s worth following,” she said.
While professing family values and religious beliefs, these Maga women are anything but shy in their appearance.