Style Edit: Willow Smith on individual beauty – through the new Dior Addict campaign

Actress, singer and bona fide 21st-century beauty icon Willow Smith has been a trendsetter ever since she burst onto the scene at just 10 years old. From whipping her hair in her musical debut – braids and all – to wowing crowds at fashion week with edgy, experimental make-up looks season after season, Smith has never been afraid to challenge norms, demonstrating that beauty is itself a radical form of self-expression.

Celebrating beauty without conforming to traditional beauty standards may very well have been the modus operandi for a young star who was destined to be the target of public scrutiny from birth, as the daughter of Hollywood power couple Will Smith and Jada Pinkett Smith. While beauty has traditionally been framed as a tool to help us be perceived in a better light, it’s something we can use to perceive ourselves in a new light, too – a point Smith repeatedly emphasises throughout our interview.

“Every time I get the opportunity to make an appearance at a Dior show, I like to get creative,” she adds, citing her recent look at the spring/summer 2026 show in Paris – frosty, Avatar -esque baby-blue eyeshadow paired with Dior Addict Lip Glow Balm – as one of her all-time favourites.

As the face of Dior Addict, Smith personifies much of what the updated range stands for going into the new year. The fragrances, Rosy Glow, Peachy Glow and Purple Glow, can best be described as a burst of fresh and passionate energy with “that touch of French je-ne-sais-quoi”, according to Kurkdjian, who characterises the fragrance as “irreverence crossed with carefree, sensual youth”.