Roger Dubuis is not afraid of stepping out of its comfort zone to create products that wow at Watches&Wonders

Even though Roger Dubuis may be considered small and young compared to other watch companies in the Richemont Group, there’s no denying that it has established itself as a daring brand that strives to be different. As CEO Jean-Marc Pontroué says: “We don’t take a ‘me too’ approach. We don’t follow what others are doing. We want to distance Roger Dubuis from other brands by creating things that others haven’t done yet.”

“More bold, more extravagant” seems to be the brand’s mantra, resulting in audacious creations that combine fine watchmaking mechanisms with daring designs.

Lately, its series of complicated skeleton timepieces, in which the entire production process received the demanding Hallmark of Geneva stamp (as with all Roger Dubuis watches), have been wowing deep-pocket fans. Skeleton watches have no dials. They are stripped down to their bare essentials, revealing as much of the watch’s interior as possible.