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‘You’re still going to need the human’: Landy Slattery on why AI won’t replace creatives – but will spark creativity

  • As the Borg in Star Trek would say, ‘resistance is futile,’ so we might as well embrace AI, says Channel 4’s innovation director Landy Slattery

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As the Borg in Star Trek would say, “Resistance is futile,” so 
we might as well embrace AI. Photo: SCMP

Everything everywhere all at once. Or it soon will be.

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If both the doom merchants and the evangelists are to be believed, artificial intelligence will soon be running every aspect of our lives. Cyberdyne Systems will finally rule the world.

Non-spoiler alert: AI is already making its startling, invisible presence felt in the realm of the moving, talking image: as we know, deepfakery can have seriously harmful effects on, for example, political truth (whatever that is).

And in the more frivolous entertain­ment world, AI is not only here to stay, but here to dictate what we watch, assuming Britain’s Royal Television Society has it right. In a recent edition of its magazine Television, the society quoted Tom Graham, CEO of AI content generation firm Metaphysic, as saying, “Ten years from now, probably 90 per cent or more of everything that every single person on Earth looks at on screen will be some form of AI-generated pixels.”

Landy Slattery, creative innovation director at Britain’s Channel 4. Photo: Mark Ashby
Landy Slattery, creative innovation director at Britain’s Channel 4. Photo: Mark Ashby

As cybernetic humanoids the Borg in Star Trek would say, “Resistance is futile,” so we might as well embrace AI and dig the new breed, it appears.

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