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OpinionCancel culture: how social media has stopped us from holding the rich and powerful to account

Once a useful tool wielded by ordinary folk, boycotting people is now being exploited by hysterical online die hards. Is it time to cancel the cancellers?

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‘Cancel culture’ has taken aim at prominent figures, including Ivanka Trump. Photo: EPA
Abid Rahman
What is the one thing that links Johnny Depp, Ivanka Trump and The Simpsons ’ Apu Nahasapeemapetilon ? No, it’s not that one plays cartoon-like characters, one comes across as a cartoon villain and the other is a literal cartoon. Rather, at some point in their existence, all three have been cancelled.
You may have heard the term “cancel culture”; barely a day goes by without some prominent person falling victim to it. It has become something of a cottage industry, particularly when it comes to fashion, beauty and celeb-stalking social media accounts. There are whole Twitter and Instagram accounts dedicated to call­ing out people and companies, notably beauty Instagramers Estée Laundry and the new fashion police Diet Prada (those rapscal­lions who got Dolce & Gabbana cancelled, momentarily, in China for that execrable chopsticks video and ensuing racist comments from designer Stefano Gabbana).

Just like the phrases “triggered”, “snowflake” and “safe space”, being cancelledis an unwanted gift from the social media age – the very reason we can’t have nice things like the internet without ruining it. But for the uninitiated, cancel culture is when the public (or at least a motivated minority with big social media followings) withdraws its support for a person, group or company over objection­able behaviour, comments or even outfits. If that sounds a bit arbitrary, it is.

Don’t get me wrong, I am not against the weak and powerless holding the rich and powerful to account, which not too long ago was the basis of cancel culture. If anything we need more of that. It was once good and righteous. Nowadays, I am more just sick of where we have ended up with cancelling, and how performative and meaningless it has become and how it adds yet more grist to the outrage mill online. Heck, cancelling has become such a joke that I am constantly cancelling friends and family over Whats­App in the name of humour. Admittedly, they rarely speak to me these days, but they are busy as it has been a roller-coaster start to 2020. Probably.

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